Mktg 101: New Trends & Opportunities in Marketing
This course examines the most current trends and opportunities in some
of marketing's most popular subfields, such as digital and social media
marketing, influencer marketing, professional sales, advertising and
promotion, brand management, social marketing, retailing, and supply
chain management, among others. Business and career opportunities in
each subfield are identified and discussed, giving students a holistic
introduction to marketing in today’s modern business world.
- Freshman or Sophomore Classification Required
- Lecture: Lecture for Mktg 101
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