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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Mktg 666: Advanced Marketing Research Methods

MARKETING

The objectives of this course are to review new and emerging research methodologies used in marketing and to allow the student to develop a depth of understanding of these approaches, which will permit the student to effectively use them in one’s research and evaluate the research done by others.

3 Credits

Instruction Type(s)

  • Seminar: Seminar for Mktg 666

Subject Areas

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