Mktg 620: Advanced Directed Study
Students work with one or more faculty members to develop in-depth
knowledge of the critical theories, research methods, and associated
literature pertaining to a specific topical area. Drawing on this
knowledge, the student will subsequently utilize the advice, coaching,
and supervision of the mentoring faculty instructor(s) to conduct
original research projects. A primary course goal is the creation of a
manuscript(s) to be submitted for presentation at a scholarly conference
and/or publication in a refereed journal.
- Indep Study: Individual Based Study for Mktg 620
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