Mktg 370: Social and Digital Media Strategy
An examination of social and digital media marketing strategy and implementation as part of a broader omnichannel marketing campaign. Students will gain an understanding of available digital channels and platforms and learn how to develop an integrated digital and/or social media strategy from formulation to execution.
- Mktg 351: Marketing Principles (Minimum grade: C)
- Lecture: Lecture for Mktg 370
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