Mktg 451: Marketing Policy and Strategy
MARKETING
A course focusing on the integration and application of marketing knowledge. Marketing strategy and management are explored through the use of rigorous case studies, leading articles from the business press, and a hands-on marketing management computer simulation. Both analytical and creative thinking are emphasized.
3 Credits
Prerequisites
- Mktg 351: Marketing Principles (Minimum grade: C)
- Pre-Requisite: 24 Earned Hours
Instruction Type(s)
- Lecture: Lecture for Mktg 451
- Lecture: Compressed Video for Mktg 451
Subject Areas
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