Mktg 451: Marketing Policy and Strategy
A course focusing on the integration and application of marketing
knowledge. Marketing strategy and management are explored through the
use of rigorous case studies, leading articles from the business press,
and a hands-on marketing management computer simulation. Both
analytical and creative thinking are emphasized.
- Lecture: Lecture for Mktg 451
- Lecture: Compressed Video for Mktg 451
- Lecture: Web-based Lecture for Mktg 451
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