IMC 355: Persuasion
SCHOOL OF JOURNALISM & NEW MEDIA
This course is designed to expose students to a social science approach to persuasion theories with a view toward their application in integrated marketing communications.
3 Credits
Prerequisites
- IMC 204: Introduction to Integrated Marketing Com
- IMC 205: Writing for Integrated Marketing Comm
- Junior Standing Required
Instruction Type(s)
- Lecture: Lecture for IMC 355
Subject Areas
The policies and regulations contained in this online University of Mississippi Catalog are in effect for the current or selected semester. The catalog is not a contract, but rather a guide for the convenience of students. The University of Mississippi reserves the right to 1) change or withdraw courses; 2) change the fees, rules, and schedules for admission, registration, instruction, and graduation; and 3) change other regulations affecting the student body at any time. Implicit in each student’s enrollment with the university is an agreement to comply with university rules and regulations, which the university may modify to exercise properly its educational responsibility.