IMC 355: Persuasion
SCHOOL OF JOURNALISM & NEW MEDIA
This course is designed to expose students to a social science approach to persuasion theories with a view toward their application in integrated marketing communications.
3 Credits
Prerequisites
- Jour 204: Introduction to Integrated Marketing Com
- Jour 205: Writing for Integrated Marketing Comm
- Junior Standing Required
Instruction Type(s)
- Lecture: Lecture for IMC 355
Subject Areas
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