Professional Sales (BBA)
Description
The professional sales major is a specialized program designed to prepare students for the largest and most in-demand career opportunity in marketing. The program is taught by faculty who have extensive experience in sales and by executives from leading national companies. The curriculum is designed to help students become skilled sales managers, manage key relationships, and become consultants who can add value to companies by understanding the nuances of buyer-seller relationships. Through classroom and experiential learning, students will be prepared to excel in their early careers in sales by becoming skilled at: selling techniques and networking, interpersonal communication, use of technology to manage customer relationships and devise successful strategies, ultimately becoming leaders in the sales environment.
Minimum Total Credit Hours: 120
Degree Requirements
The academic regulations for this degree program, as entered in the University of Mississippi Catalog, are in effect for the current or selected academic year and semester. The University of Mississippi reserves the right to
- change or withdraw courses;
- change rules for registration, instruction, and graduation; and
- change other regulations affecting the student body at any time.
General Education
| Code | Title | Hours |
|---|---|---|
| Select one of the following First Year Writing I courses: | 3 | |
| First-Year Writing I | ||
| Introduction to College Writing | ||
| Freshman Honors I | ||
| Select one of the following First Year Writing II courses: | 3 | |
| First Year Seminar | ||
| First-Year Writing II | ||
| Freshman Honors II | ||
| Select one of the following: | 3 | |
| College Algebra (Minimum grade of C required) | ||
| Basic Mathematics for Science & Eng (Minimum grade of C required) | ||
| Business Mathematics (Minimum grade of C required) | ||
| Select one of the following: | 3 | |
| Unified Calculus & Analytic Geometry I (Minimum grade of C required) | ||
| Calculus for Business, Econ., & Accy. I (Minimum grade of C required) | ||
| Calculus of Decision Making I (Minimum grade of C required) | ||
| Select six to eight hours of natural science courses from the following: | 6-8 | |
Biology | ||
Chemistry | ||
Geology | ||
Physics | ||
Astronomy | ||
Biochemistry | ||
Geological Engineering | ||
| Select three hours of fine & performing arts from the following: 1 | 3 | |
any Art History | ||
| Introduction to the Fine Arts | ||
| Interdisciplinary Arts | ||
| Advanced Interdisciplinary Arts | ||
| Introduction to Music Literature | ||
| Fundamentals of Music Theory | ||
| Introduction to Music | ||
| Introduction to World Music Cultures | ||
| Music Theory and Analysis I | ||
| Dance Appreciation | ||
| Appreciation of the Theatre | ||
| Introduction to Cinema | ||
| ECON 2020 & ECON 2030 | Principles of Microeconomics and Principles of Macroeconomics | 6 |
| Select six hours of humanities from the following: | 6 | |
Classical Civilization (CLSC) | ||
History (HIST) | ||
Philosophy (PHIL) | ||
Religion (RELG) | ||
| Interdisciplinary Humanities | ||
| Humanities and the Experience of War | ||
| Advanced Interdisciplinary Humanities | ||
| Introduction to Rhetoric | ||
| African American Experience I | ||
| African American Experience II | ||
| Introduction to Gender Studies | ||
| Introduction to Queer Studies | ||
Literature 2 | ||
Southern Studies at the 1000 level only (SSTU) | ||
| Freshman Honors I | ||
| Freshman Honors II (if not being used to fulfill composition requirements) | ||
| Total Hours | 33-35 | |
- 1
Studio and workshop courses cannot be used to satisfy this requirement.
Students who have completed 30 semester hours of undergraduate course work may fulfill the requirement with a 3000- or 4000-level art history course.
- 2
ENGL 2220 Survey in Literary History-ENGL 2226 Survey of Brit Lit since Romantic Period
Program Core
| Code | Title | Hours |
|---|---|---|
| ACCY 2010 | Introduction to Accounting Principles I | 3 |
| ACCY 2020 | Introduction to Accounting Principles II | 3 |
| BUSN 2910 | Legal Environment of Business | 3 |
| BUSN 2920 | Business Communication | 3 |
| BUSN 2300 | Economic Statistics I (Minimum grade of C required) | 3 |
| or ECON 2300 | Economic Statistics I | |
| Total Hours | 15 | |
Major Requirements
| Code | Title | Hours |
|---|---|---|
| BUSN 3020 | Business Statistics II | 3 |
| or ECON 3020 | Economic Statistics II | |
| FINA 3000 | Business Finance I | 3 |
| MGMT 3000 | Principles of Management (Minimum grade of C required) | 3 |
| MGMT 4930 | Management of Strategic Planning | 3 |
| BAIS 3000 | Business Analytics & Info Systems | 3 |
| MKTG 3000 | Marketing Principles | 3 |
| Select six hours of business electives and the 3000 level or higher from the following departments: | 6 | |
Business | ||
Accounting | ||
Marketing | ||
Management | ||
BAIS | ||
Finance | ||
Economics | ||
| Select three additional hours of 3000+ bus/nonbus electives | 3 | |
| Total Hours | 27 | |
Overall Major GPA
Please contact your academic advisor for grade point requirements.
Resident Major GPA
Please contact your academic advisor for grade point requirements.
Major Requirements II
| Code | Title | Hours |
|---|---|---|
| MKTG 3054 | Professional Selling & Relationship Mktg | 3 |
| MKTG 3411 | Consumer Behavior | 3 |
| MKTG 3810 | Sales Technologies and CRM Strategies | 3 |
| MKTG 4900 | Marketing Policy and Strategy | 3 |
| MKTG 4550 | Negotiations for Strong Relationships | 3 |
| MKTG 4580 | Sales Management | 3 |
| MKTG 4950 | Marketing and Sales Consultancy | 3 |
| Select three hours of MKTG electives from the following: | 3 | |
| Legal, Social & Ethical Issues in Mktg | ||
| Developing Products Customers Want | ||
| Services Marketing | ||
| Value Creation Using Machine Strategy | ||
Any 3000-level or above MKTG course not already required for the degree | ||
| Undergraduate Business Internship 1 | ||
| Total Hours | 24 | |
- 1
Sales-related internship. Must be approved by department chair.
Other Academic Requirements
See School of Business Administration Academic Requirements for rules on when business students may enroll in specialty major coursework. No student may enroll for more than 18 semester hours unless approved by the Dean’s Office.
BBA Professional Sales Majors cannot also major in BBA Marketing.