Media Communication (BA)
Description
The B.A. in media and communication prepares students for a changing and increasingly global media and communication landscape including careers and/or graduate study in media research, criticism, policy, and management. As the media industry continues to evolve and new communication technologies continue to both disrupt society and enable better lives, students who can comprehend and apply multiple perspectives regarding the impact and implications of various media types will be able to anticipate and plan for future challenges.
Minimum Total Credit Hours: 120
Degree Requirements
The academic regulations for this degree program, as entered in the University of Mississippi Catalog, are in effect for the current or selected academic year and semester. The University of Mississippi reserves the right to
- change or withdraw courses;
- change rules for registration, instruction, and graduation; and
- change other regulations affecting the student body at any time.
General Education
| Code | Title | Hours |
|---|---|---|
| Select six hours of the following courses: | 6 | |
| Introduction to College Writing | ||
| First-Year Writing I | ||
| First-Year Writing II | ||
| Freshman Honors I | ||
| Freshman Honors II | ||
| Select three hours of the following Math courses: | 3 | |
| Two required science courses must include labs and be selected from the following subject areas: | 6 | |
Astronomy (ASTR) | ||
Physics (PHYS) | ||
Physical Science (PHYS) | ||
Biology (BISC) | ||
Chemistry (CHEM - CHEM 101 does not count toward this requirement) | ||
Geology (GEOL) | ||
| Integrated Science (LIBA 1500 and LIBA 1510) | ||
| Select six hours in one of the following Social Sciences: | 6 | |
Anthropology | ||
Economics | ||
Psychology | ||
Political Science | ||
Sociology | ||
| Interdisciplinary Social Sciences | ||
| Advanced Interdisc Social Science | ||
| Select three hours of Fine Arts courses: 2 | 3 | |
Art History (any course) | ||
| Introduction to Music Literature | ||
| Fundamentals of Music Theory | ||
| Introduction to Music | ||
| Introduction to World Music Cultures | ||
| Music Theory and Analysis I | ||
| Dance Appreciation | ||
| Appreciation of the Theatre | ||
| Introduction to Cinema | ||
| Introduction to the Fine Arts | ||
| Interdisciplinary Arts | ||
| Advanced Interdisciplinary Arts | ||
| Select three hours of the following Cultural Proficiency courses. This course must be in addition to any course used to fulfill the humanities requirement. | 3 | |
| African American Studies - any course | ||
| Religion - any course | ||
| Gender Studies - any course | ||
| Southern Studies - any course | ||
| Introduction to Anthropology | ||
| Cultural Anthropology | ||
| Social Movements | ||
| Sociology of Gender | ||
| Race and Ethnicity | ||
| Digital Media Diversity | ||
| The Press and the Changing South | ||
3 hours from an approved study abroad experience | ||
| Complete six hours of Foreign Language courses. | 6 | |
| Select three hours of the following Oral Communication courses: | 3 | |
| Fundamentals of Public Speaking | ||
| Business and Professional Speech | ||
| Forensics I | ||
| Forensics II | ||
| Forensics IV | ||
| Intercollegiate Debating | ||
| Critical Thinking, Comm & Public Policy | ||
| Select six hours of the following Humanities courses: | 6 | |
| African American Experience I | ||
| African American Experience II | ||
| Survey in Literary History | ||
| Survey in Literary History | ||
| Survey of World Literature to 1650 | ||
| Survey of World Literature since 1650 | ||
| Survey of American Lit to the Civil War | ||
| Survey of American Lit since Civil War | ||
| Survey of British Lit to 18th Century | ||
| Survey of Brit Lit since Romantic Period | ||
History - any course | ||
| Philosophy - any course | ||
| Religion - any course | ||
| Introduction to Gender Studies | ||
| Introduction to Queer Studies | ||
| Introduction to Southern Studies I | ||
| Southern Mythologies and Popular Culture | ||
| Introduction to the South and Food | ||
| Intro to Gender & Sexuality in the South | ||
| Rights and Southern Activism | ||
| Introductory Topics in Southern Music | ||
| Interdisciplinary Humanities | ||
| Advanced Interdisciplinary Humanities | ||
| Humanities and the Experience of War | ||
- 1
This course is in addition to any course used to fulfill the humanities requirement.
Major Requirements
| Code | Title | Hours |
|---|---|---|
| SJNM 1010 | Media, News & Audience | 3 |
| SJNM 1020 | Introduction to Multimedia Writing | 3 |
| SJNM 1030 | Visual Media Principles | 3 |
| SJNM 2020 | Introduction to Research for Comm | 3 |
| SJNM 3690 | Media Law & Ethics | 3 |
| Select 18 hours of the following Conceptual Courses: | 18 | |
| Media Literacy | ||
| Media & Communication Theory I | ||
| AI in Media and Communication | ||
| Listening Intelligence | ||
| History of Mass Media | ||
| Social Media in Society | ||
| Global Media Systems | ||
| Persuasion | ||
| Digital Media Diversity | ||
| Global Brands | ||
| Media Management | ||
| Public Relations | ||
| Internship in Media and Communication | ||
| International Journalism | ||
| Mass Media Effects | ||
| Media and Communication Capstone | ||
| Motion Graphics | ||
| Seminar in Mass Communication Theory | ||
| The Press and the Changing South | ||
| Crisis Communication | ||
| Reputation Management | ||
| Internet and Mobile Media | ||
| Media Leadership | ||
| Mass Comm, Technology, and Society | ||
| Public Opinion and the Mass Media | ||
| Mass Media Ethics and Social Issues | ||
| Peace Journalism | ||
| International and Multicultural IMC | ||
| Students may count up to 3 hours of SPCH or WRIT at the 2000+ level toward fulfillment of the major | ||
| Capstone Experience - Students may fulfill this requirement through an approved internship (SJNM 3952), senior thesis, or enrollment in SJNM 4996. | 3 | |
| Total Hours | 36 | |
Enroll in a SECONDARY EMPHASIS REQUIREMENT
Students are required to take at least 18 hours as a minor, double major, dual degree, or a set of courses that comprise a secondary focus. Students who choose to fulfill this secondary emphasis with a set of courses not formally recognized as a minor, double major, or dual degree are required to obtain official approval from the department chair.
Accelerated Law (3+3)
Description
An emphasis in pre-law is intended to prepare students for further study in law school. Courses required for the B.A.J. or B.S. pre-law preparation are approved by the University of Mississippi School of Law as part of the Accelerated 3+3 Program in which students early admitted to law school may apply 33 credit hours of law courses directly to the B.A.J. or B.S. degree programs.
Degree Requirements
| Code | Title | Hours |
|---|---|---|
| LAWS 5501 | Constitutional Law I | 3-4 |
| LAWS 5505 | Contracts | 3-6 |
| LAWS 5510 | Criminal Law | 2-3 |
| LAWS 5515 | Civil Procedure I | 1-4 |
| LAWS 5520 | Torts | 3-6 |
| LAWS 5525 | Property | 3-6 |
| LAWS 5930 | Legal Writing I | 1-4 |
| LAWS 5931 | Legal Writing II | 1-3 |
| LAWS 5940 | Contract Negotiation and Drafting | 1-4 |
| LAWS 5990 | Legal Methods | 1-4 |
| Total Hours | 19-44 | |
Specialization - Fashion Promo & Media
| Code | Title | Hours |
|---|---|---|
| SJNM 3140 | Fashion Promotion and Media | 3 |
| SJNM 3150 | Fashion Merchandising | 3 |
| or MKTG 3061 | Retailing and E-Commerce | |
| Select one of the following: | 3 | |
| Introduction to Video Storytelling | ||
| Commercial Photography | ||
a preapproved 3-credit fashion-themed course | ||
a preapproved 3-credit fashion-themed internship | ||
| Total Hours | 9 | |
Specialization - Health Communication
| Code | Title | Hours |
|---|---|---|
| SJNM 5350 | Health Communication | 3 |
| SJNM 3410 | Persuasion | 3 |
| Select one of the following interdisciplinary courses: | 3 | |
| Pharmacy Ethics | ||
| Biomedical Ethics | ||
| Developmental Psychology | ||
| Psychopathology: Integrative Approaches | ||
| Social Psychology | ||
| Health Psychology | ||
| Disasters and Mental Health | ||
| Psychology of Human Sexuality | ||
| Psychology of Human Sexuality | ||
| Psychology of Gender | ||
| Queer Mississippi | ||
| Directed Readings in Gender Studies | ||
| Psychology of Gender | ||
| Psychosocial Aspects of Loss Death Grief | ||
| The Family | ||
| Sociology of Disability | ||
| Social Problems | ||
| Population Trends and Problems | ||
| Society and Population Health | ||
| Explorations in Population Health | ||
| Race and Ethnicity | ||
| Social Stratification | ||
| Population Studies Applied Research | ||
| Medical Anthropology | ||
| Health Communication | ||
| Health Communication | ||
| Nutrition | ||
| Human Development Across the Lifespan | ||
| Child Development | ||
| Community Nutrition | ||
| Elder Law | ||
| Topics in Society and Health Abroad | ||
| Topics in Society and Health | ||
| Medical Humanities | ||
| Society and Health Internship | ||
| Directed Study in Society and Health | ||
or complete an approved 3-credit internship | ||
| Total Hours | 9 | |
Specialization - Media Sales and Mgmt
| Code | Title | Hours |
|---|---|---|
| SJNM 3860 | Media Sales | 3 |
| SJNM 3880 | Media Management | 3 |
| Select one of the following: | 3 | |
| Persuasion | ||
| Intercollegiate Debating | ||
or an approved 3-credit sales internship (internship must be approved before it starts) | ||
| Total Hours | 9 | |
Specialization - Public Relations
| Code | Title | Hours |
|---|---|---|
| SJNM 3910 | Public Relations | 3 |
| SJNM 4910 | Public Relations Techniques | 3 |
| Select one of the following: | 3 | |
| Event Planning | ||
| Nonprofit Marketing Communications | ||
| Public Relations Case Problems | ||
| Persuasion | ||
| Crisis Communication | ||
or complete an approved 3-credit internship | ||
| Total Hours | 9 | |
Specialization - Social Media
| Code | Title | Hours |
|---|---|---|
| SJNM 3100 | Social Media in Society | 3 |
| Select two of the following: | 6 | |
| Digital Marketing Communication (except for IMC majors, who can't count this course toward the specialization) | ||
| Social Media Content Creation | ||
| Introduction to Video Storytelling | ||
| Data Literacy | ||
| Writing for Digital Media | ||
or an approved 3-credit social media internship | ||
or an approved 3-credit social media-themed course in another department | ||
| Total Hours | 9 | |
Specialization - Sports Comm & Promotion
| Code | Title | Hours |
|---|---|---|
| Select one of the following: | 3 | |
| Sports Announcing | ||
| Sports Photography | ||
| Sports Television Production | ||
| Sports Media and Reporting | ||
or a pre-approved 3-credit sports-themed course | ||
or a pre-approved 3-credit sports-themed internship | ||
| SJNM 5360 | Foundations of Sports | 3 |
| SJNM 5370 | Sports Promotion | 3 |
| Total Hours | 9 | |
Specialization - Visual Design
| Code | Title | Hours |
|---|---|---|
| SJNM 3050 | 3 | |
| Select two of the following: | 6 | |
| 3-D Modeling | ||
| Designing Interactivity | ||
| Motion Graphics | ||
or complete an approved 3-credit internship | ||
| Total Hours | 9 | |
Other Academic Requirements
Students must complete a total of 120 hours. At least 30 hours of coursework in the general education, major, minor, and elective hours must be at the 3000-level or above.
A minimum grade of C is required for all SJNM courses.
Students will additionally be able to declare any of the school-approved specializations:
- Accelerated Law (3 + 3)
- Fashion Promo. & Media
- Health Communication
- Media Sales and Mgmt.
- Public Relations
- Social Media
- Sports Comm. & Promotion
- Visual Design