Marketing (BBA)
Description
Curricula of the School of Business Administration are designed both for those who plan to operate their own businesses and for those who plan to occupy responsible positions in business organizations. The marketing curriculum provides instruction in basic principles, major functions, and principal institutions of marketing. It emphasizes skills needed in advertising, retailing, sales management, marketing research, product management, distribution management, and related areas.
Minimum Total Credit Hours: 120
Degree Requirements
The academic regulations for this degree program, as entered in the University of Mississippi Catalog, are in effect for the current or selected academic year and semester. The University of Mississippi reserves the right to
- change or withdraw courses;
- change rules for registration, instruction, and graduation; and
- change other regulations affecting the student body at any time.
General Education
| Code | Title | Hours |
|---|---|---|
| Select one of the following First Year Writing I courses: | 3 | |
| First-Year Writing I | ||
| Introduction to College Writing | ||
| Freshman Honors I | ||
| Select one of the following First Year Writing II courses: | 3 | |
| First Year Seminar | ||
| First-Year Writing II | ||
| Freshman Honors II | ||
| Select one of the following: | 3 | |
| College Algebra (Minimum grade of C required) | ||
| Basic Mathematics for Science & Eng (Minimum grade of C required) | ||
| Business Mathematics (Minimum grade of C required) | ||
| Select one of the following: | 3 | |
| Unified Calculus & Analytic Geometry I (Minimum grade of C required) | ||
| Calculus for Business, Econ., & Accy. I (Minimum grade of C required) | ||
| Calculus of Decision Making I (Minimum grade of C required) | ||
| Select six to eight hours of natural science courses from the following: | 6-8 | |
Biology | ||
Chemistry | ||
Geology | ||
Physics | ||
Astronomy | ||
Biochemistry | ||
Geological Engineering | ||
| Select three hours of fine & performing arts from the following: 1,2 | 3 | |
any Art History | ||
| Introduction to the Fine Arts | ||
| Interdisciplinary Arts | ||
| Advanced Interdisciplinary Arts | ||
| Introduction to Music Literature | ||
| Fundamentals of Music Theory | ||
| Introduction to Music | ||
| Introduction to World Music Cultures | ||
| Music Theory and Analysis I | ||
| Dance Appreciation | ||
| Appreciation of the Theatre | ||
| Introduction to Cinema | ||
| ECON 2020 | Principles of Microeconomics 3 | 3 |
| ECON 2030 | Principles of Macroeconomics 3 | 3 |
| Select six hours of humanities from the following: | 6 | |
Classical Civilization (CLSC) | ||
History (HIST) | ||
Philosophy (PHIL) | ||
Religion (RELG) | ||
| Interdisciplinary Humanities | ||
| Humanities and the Experience of War | ||
| Advanced Interdisciplinary Humanities | ||
| Introduction to Rhetoric | ||
| African American Experience I | ||
| African American Experience II | ||
| Introduction to Gender Studies | ||
| Introduction to Queer Studies | ||
Southern Studies at the 1000 level only (SSTU) | ||
| Survey in Literary History | ||
| Survey of World Literature to 1650 | ||
| Survey of World Literature since 1650 | ||
| Survey of American Lit to the Civil War | ||
| Survey of American Lit since Civil War | ||
| Survey of British Lit to 18th Century | ||
| Survey of Brit Lit since Romantic Period | ||
| Freshman Honors I 4 | ||
| Freshman Honors II 4 | ||
| Total Hours | 33-35 | |
- 1
Studio and workshop courses cannot be used to satisfy this requirement.
- 2
Students who have completed 30 semester hours of undergraduate course work may fulfill the requirement with a 3000- or 4000-level art history course.
- 3
ECON 2020 Principles of Microeconomics must be completed with a grade of C or better to move on to ECON 2030 Principles of Macroeconomics.
- 4
if not being used to fulfill composition requirements.
Program Core
| Code | Title | Hours |
|---|---|---|
| ACCY 2010 | Introduction to Accounting Principles I | 3 |
| ACCY 2020 | Introduction to Accounting Principles II | 3 |
| BUSN 2910 | Legal Environment of Business | 3 |
| BUSN 2300 | Economic Statistics I (Minimum grade of C required) | 3 |
| or ECON 2300 | Economic Statistics I | |
| BUSN 2920 | Business Communication | 3 |
| Total Hours | 15 | |
Major Requirements
| Code | Title | Hours |
|---|---|---|
| BUSN 3020 | Business Statistics II | 3 |
| or ECON 3020 | Economic Statistics II | |
| MKTG 3000 | Marketing Principles | 3 |
| FINA 3000 | Business Finance I | 3 |
| MGMT 3000 | Principles of Management (Minimum grade of C required) | 3 |
| MKTG 3072 | Intro. to Operations & Supply Chain Mgmt | 3 |
| MGMT 4930 | Management of Strategic Planning | 3 |
| BAIS 3000 | Business Analytics & Info Systems | 3 |
| Select six hours of business electives and the 3000 level or higher from the following departments: | 6 | |
Business | ||
Accounting | ||
Marketing | ||
Management | ||
BAIS | ||
Finance | ||
Economics | ||
| Select three additional hours of 3000+ bus/nonbus electives | 3 | |
| Total Hours | 30 | |
Overall Major GPA
Please contact your academic advisor for grade point requirements.
Resident Major GPA
Please contact your academic advisor for grade point requirements.
Major Requirements II
| Code | Title | Hours |
|---|---|---|
| MKTG 3054 | Professional Selling & Relationship Mktg | 3 |
| MKTG 3411 | Consumer Behavior | 3 |
| MKTG 3810 | Sales Technologies and CRM Strategies | 3 |
| MKTG 4900 | Marketing Policy and Strategy | 3 |
| MKTG 5250 | Marketing Research | 3 |
| 12 hours of MKTG electives or 12 hours from a concentration area | 12 | |
| Total Hours | 27 | |
Concentration - Digital Marketing Strategy
Description
This emphasis focuses on developing digital skills for one of the most in- demand areas of marketing. These skills include search engine optimization, digital marketing analytics, social media management, content strategy/management, brand engagement, and consumer/behavioral analytics.
Degree Requirements
| Code | Title | Hours |
|---|---|---|
| MKTG 3053 | Advertising and Promotion | 3 |
| MKTG 3700 | Social and Digital Media Strategy | 3 |
| MKTG 3810 | Sales Technologies and CRM Strategies | 3 |
| Select one of the following: | 3 | |
| Retailing and E-Commerce | ||
| Social and Digital Media Metrics | ||
| Integrated Media Planning Essentials | ||
| Total Hours | 12 | |
Concentration - Global Supply Chain Management
Description
The aim of the emphasis in global supply chain management is to expose students to two primary sets of processes through which the firm creates value for its customers by moving goods and information through marketing channels: demand-focused processes consisting of marketing, sales, and customer relationship management activities, and supply-focused processes consisting of inbound logistics, operations, and outbound logistics.
Degree Requirements
Successfully complete 12 hrs of coursework from the following:
| Code | Title | Hours |
|---|---|---|
| MKTG 3061 | Retailing and E-Commerce | 3 |
| MKTG 4620 | Distribution and Logistics Management | 3 |
| MKTG 4750 | Analytical Tools for Supply Chain Mgmt. | 3 |
| MKTG 4770 | Integrated Supply Chain Management | 3 |
| MKTG 4088 | Value Creation Using Machine Strategy | 3 |
Concentration - Marketing Analytics
Description
The emphasis in marketing analytics focuses on the way data can help make marketing decisions and assess marketing effectiveness. The emphasis includes hands-on experience using industry-standard software for analytical tasks, including preparing and managing data sets, exploring consumer and market data, and predictive modeling.
Degree Requirements
| Code | Title | Hours |
|---|---|---|
| MKTG 4750 | Analytical Tools for Supply Chain Mgmt. | 3 |
| MKTG 4088 | Value Creation Using Machine Strategy | 3 |
| MKTG 4001 | Business Analytics | 3 |
| Select one of the following: | 3 | |
| Excel for Marketing | ||
| Sales Technologies and CRM Strategies | ||
| Marketing and Sales Consultancy | ||
| Total Hours | 12 | |
Other Academic Requirements
See School of Business Administration Academic Requirements for rules on when Business students may enroll in specialty major course work. No student may enroll for more than 18 semester hours unless approved by the Dean’s Office.
B.B.A. Marketing Majors cannot also major in B.B.A. Professional Sales.