Integrated Mktg. Communications (BS)
Description
The integrated marketing communications degree program focuses on the full spectrum of communication tools, with particular attention to interactive technology and media; comprehensive planning and implementation of strategies and tactics; discovery and accommodation of consumers' perceptions and demands, and measurable "bottom-line" results on a global scale. The degree is designed to teach how to understand, engage, persuade, and activate consumers. It includes the study of advertising, public relations, brand management, and research into consumer insights, enabling students to build a customized toolbox of professional skills. A variety of core courses, electives, and specializations are offered, all to prepare students for productive IMC careers and adaptation to ever-changing business environments.
Minimum Total Credit Hours: 124
Degree Requirements
The academic regulations for this degree program, as entered in the University of Mississippi Catalog, are in effect for the current or selected academic year and semester. The University of Mississippi reserves the right to
- change or withdraw courses;
- change rules for registration, instruction, and graduation; and
- change other regulations affecting the student body at any time.
General Education
| Code | Title | Hours |
|---|---|---|
| Select one of the following First Year Writing I courses: | 3 | |
| Introduction to College Writing | ||
| First-Year Writing I | ||
| Select one of the following First Year Writing II courses: | 3 | |
| First Year Seminar | ||
| First-Year Writing II | ||
| Freshman Honors II | ||
| Select six hours of Literature Survey with a passing grade: | 6 | |
| Survey in Literary History | ||
| Survey of World Literature to 1650 | ||
| Survey of World Literature since 1650 | ||
| Survey of American Lit to the Civil War | ||
| Survey of American Lit since Civil War | ||
| Survey of British Lit to 18th Century | ||
| Survey of Brit Lit since Romantic Period | ||
| Select three hours in one of the following areas: | 3 | |
African American Studies; | ||
Classical civilization | ||
Philosophy | ||
Religion | ||
Southern Studies (SSTU 1010) | ||
| Introduction to Digital Media Studies | ||
| Select three hours of fine arts from the following: 1 | 3 | |
Art History | ||
Music | ||
Dance | ||
Theatre Arts | ||
| Introduction to Western Art | ||
| Art Beyond the West | ||
| Global Art: Prehistory to 1500 | ||
| Global Art: 1300 to the Present | ||
| Introduction to Music Literature | ||
| Fundamentals of Music Theory | ||
| Introduction to Music | ||
| Introduction to World Music Cultures | ||
| Music Theory and Analysis I | ||
| Dance Appreciation | ||
| Appreciation of the Theatre | ||
| ECON 2020 | Principles of Microeconomics | 3 |
| or ECON 2030 | Principles of Macroeconomics | |
| Complete three additional social science credits from anthropology, psychology, political science, or sociology | 3 | |
| Complete six hours of science chosen from: | 6 | |
Astronomy | ||
Physics | ||
Physical science | ||
Biology | ||
Chemistry | ||
Geology | ||
| Select one of the following: | 3 | |
| Elementary Statistics | ||
| Quantitative Reasoning | ||
| College Algebra | ||
| Trigonometry | ||
| Basic Mathematics for Science & Eng | ||
| Unified Calculus & Analytic Geometry I | ||
| Calculus for Business, Econ., & Accy. I | ||
| Calculus for Business, Econ., & Accy. II | ||
| Complete six hours of History (HIST) coursework | 6 | |
| All IMC majors must also fulfill a diversity requirement by taking 3 semester hours in a course related to race, ethnicity, culture, gender, or religion. 2 | 3 | |
| Total Hours | 42 | |
- 1
Studio and workshop courses cannot be used to satisfy this requirement.
- 2
This course must be in addition to any class used to fulfill the school's humanities requirement. Courses must be selected from the following list or approved by the school's director of academic advising: African-American studies (AAST any course), gender studies (ISOM any course), anthropology (ANTH 1010, 3030,), Southern studies (SSTU any course), religious studies (RELG any course), sociology (SOCY 3130, 3250, 4130), international studies (INST any course), or a study abroad experience.
Choose a Language Track
Students must choose from either the modern/ancient language or computing language tracks. Once a track is chosen, the requirements will show under the Specialization heading.
Major Requirements
| Code | Title | Hours |
|---|---|---|
| SJNM 1010 | Media, News & Audience | 3 |
| SJNM 1020 | Introduction to Multimedia Writing | 3 |
| SJNM 1030 | Visual Media Principles | 3 |
| SJNM 2020 | Introduction to Research for Comm | 3 |
| SJNM 3030 | Media Planning | 3 |
| or SJNM 3040 | Account Planning | |
| SJNM 3060 | Digital Marketing Communication | 3 |
| SJNM 3900 | Advanced Writing: Integrated Marketing | 3 |
| SJNM 3910 | Public Relations | 3 |
| SJNM 4040 | Integrated Marketing Comm Research | 3 |
| SJNM 4550 | Integrated Marketing Communications | 3 |
| or SJNM 4560 | Advanced IMC Campaign Development | |
| SJNM 2730 | Creative Visual Thinking | 3 |
| Select one of the following: | ||
| Media Performance | ||
| Business Communication | ||
| Fundamentals of Public Speaking | ||
| Business and Professional Speech | ||
| Complete three hours from any 3000+ level Mktg course | 3 | |
| Total Hours | 36 | |
Specialization - Media Sales and Mgmt
| Code | Title | Hours |
|---|---|---|
| SJNM 3860 | Media Sales | 3 |
| SJNM 3880 | Media Management | 3 |
| Select one of the following: | 3 | |
| Persuasion | ||
| Intercollegiate Debating | ||
or an approved 3-credit sales internship (internship must be approved before it starts) | ||
| Total Hours | 9 | |
Specialization - Public Relations
| Code | Title | Hours |
|---|---|---|
| SJNM 1020 | Introduction to Multimedia Writing | 3 |
| SJNM 4910 | Public Relations Techniques | 3 |
| Select one of the following: | 3 | |
| Event Planning | ||
| Nonprofit Marketing Communications | ||
| Persuasion | ||
| Public Relations Case Problems | ||
| Crisis Communication | ||
or complete an approved 3-credit internship | ||
| Total Hours | 9 | |
Specialization - Sports Comm & Promotion
| Code | Title | Hours |
|---|---|---|
| SJNM 5360 | Foundations of Sports | 3 |
| SJNM 5370 | Sports Promotion | 3 |
| Select one of the following: | 3 | |
| Sports Announcing | ||
| Sports Photography | ||
| Sports Media and Reporting | ||
| Sports Television Production | ||
or a pre-approved 3-credit sports-themed course | ||
or a pre-approved 3-credit sports-themed internship | ||
| Total Hours | 9 | |
Accelerated Law (3+3)
Description
An emphasis in pre-law is intended to prepare students for further study in law school. Courses required for the B.A.J. or B.S. pre-law preparation are approved by the University of Mississippi School of Law as part of the Accelerated 3+3 Program in which students early admitted to law school may apply 33 credit hours of law courses directly to the B.A.J. or B.S. degree programs.
Degree Requirements
| Code | Title | Hours |
|---|---|---|
| LAWS 5505 | Contracts | 3-6 |
| LAWS 5520 | Torts | 3-6 |
| LAWS 5715 | Sustainability Law in Air and Space | 2 |
| LAWS 5525 | Property | 3-6 |
| LAWS 5501 | Constitutional Law I | 3-4 |
| LAWS 5930 | Legal Writing I | 1-4 |
| LAWS 5931 | Legal Writing II | 1-3 |
| LAWS 5510 | Criminal Law | 2-3 |
| LAWS 5940 | Contract Negotiation and Drafting | 1-4 |
| LAWS 5900 | Professional Identity Formation | 1 |
| Total Hours | 20-39 | |
Specialization - Visual Design
| Code | Title | Hours |
|---|---|---|
| SJNM 3050 | 3 | |
| Select two of the following: | 6 | |
| 3-D Modeling | ||
| Motion Graphics | ||
| Designing Interactivity | ||
| Total Hours | 9 | |
Specialization - Health Communication
| Code | Title | Hours |
|---|---|---|
| SJNM 5350 | Health Communication | 3 |
| SJNM 3410 | Persuasion | 3 |
| Select one of the following interdisciplinary courses: | 3 | |
| Pharmacy Ethics | ||
| Biomedical Ethics | ||
| Developmental Psychology | ||
| Psychopathology: Integrative Approaches | ||
| Social Psychology | ||
| Health Psychology | ||
| Disasters and Mental Health | ||
| Psychology of Human Sexuality | ||
| Psychology of Human Sexuality | ||
| Psychology of Gender | ||
| Psychology of Gender | ||
| Psychosocial Aspects of Loss Death Grief | ||
| The Family | ||
| Sociology of Disability | ||
| Social Problems | ||
| Population Trends and Problems | ||
| Society and Population Health | ||
| Explorations in Population Health | ||
| Race and Ethnicity | ||
| Social Stratification | ||
| Population Studies Applied Research | ||
| Medical Anthropology | ||
| Health Communication | ||
| Health Communication | ||
| Nutrition | ||
| Human Development Across the Lifespan | ||
| Child Development | ||
| Community Nutrition | ||
| Elder Law | ||
| Topics in Society and Health Abroad | ||
| Topics in Society and Health | ||
| Medical Humanities | ||
| Society and Health Internship | ||
| Directed Study in Society and Health | ||
| Total Hours | 9 | |
Specialization - Social Media
| Code | Title | Hours |
|---|---|---|
| SJNM 3100 | Social Media in Society | 3 |
| Select two of the following: | 6 | |
| Digital Marketing Communication (except for IMC majors, who can't count this course toward the specialization) | ||
| Social Media Content Creation | ||
| Introduction to Video Storytelling | ||
| Data Literacy | ||
| Writing for Digital Media | ||
or an approved 3-credit social media internship | ||
or an approved 3-credit social media-themed course in another department | ||
| Total Hours | 9 | |
Track - Foreign Language
Successfully complete at least 6 hours at the 200 level or above in one modern or ancient language.
Track - Computer Language
| Code | Title | Hours |
|---|---|---|
| CSCI 1001 | Office Applications | 3 |
| CSCI 1003 | Introduction to Computational Media | 3 |
| BAIS 3200 | Business Analytics Programming | 3 |
| Total Hours | 9 | |
Specialization - Fashion Promo. & Media
| Code | Title | Hours |
|---|---|---|
| SJNM 3140 | Fashion Promotion and Media | 3 |
| SJNM 3150 | Fashion Merchandising | 3 |
| or MKTG 3061 | Retailing and E-Commerce | |
| Select one of the following: | 3 | |
| Introduction to Video Storytelling | ||
a preapproved 3-credit fashion-themed course | ||
a preapproved 3-credit fashion-themed internship | ||
| Commercial Photography | ||
| Total Hours | 9 | |
Other Academic Requirements
Students must purchase a school-approved laptop computer prior to enrolling in courses as specified by instructors. Specifications for the computer are posted on the school's website.
A minimum grade of C is required in all IMC and Jour courses for students pursuing a major in integrated marketing communications. A student may not enroll in an IMC course until a minimum grade of C has been obtained in prerequisite courses. No IMC course may be taken more than two times.
IMC students must also successfully complete a minor in one of the following: General Business, Public Health, Public Policy, Sport Administration, Digital Media Studies - Computing, Digital Media Studies - Digital Arts, Entrepreneurship or Accounting.