Mktg 671: Preparing Research Proposals
Marketing, Analytics & Prof Sales
The goal of this course is to prepare students to begin serious development of their dissertation and to stimulate interest in research and publication. Topics covered include basic research design; review of methods of collecting data in library, field, and laboratory settings; data analysis; research funding; costing; and reporting.
3 Credits
Instruction Type(s)
- Seminar: Seminar for Mktg 671
Subject Areas
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