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The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Mktg 465: Integrated Media Planning Essentials

Marketing, Analytics & Prof Sales

This course introduces students to the basic principles of developing an integrated media plan. By understanding the synergy between paid, owned, and earned media, students refine their creative, analytical, and presentation skills for a career in marketing communications. Students learn the inner workings of the multimedia industry and how to understand basic media terminology, interpret syndicated research, gather audience insights, analyze the competition, set objectives and, ultimately, create an effective and engaging campaign.

3 Credits

Prerequisites

Instruction Type(s)

  • Lecture: Lecture for Mktg 465
  • Lecture: Compressed Video for Mktg 465
  • Lecture: Web-based Lecture for Mktg 465

Subject Areas

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