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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Mktg 367: Consumer Behavior

Marketing, Analytics & Prof Sales

This course involves the study of consumer behavior: the decision-making process as well as the internal and external factors that influence it. The course emphasizes understanding the relevance of CB to marketers and its application in developing effective marketing.

3 Credits

Prerequisites

  • Pre-requisite: Minimum grade of C in Mktg 351 or GB 350.

Instruction Type(s)

  • Lecture: Lecture for Mktg 367
  • Lecture: Compressed Video for Mktg 367
  • Lecture: Web-based Lecture for Mktg 367

Subject Areas

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