Mktg 361: Retailing and E-Commerce
Marketing, Analytics & Prof Sales
This course introduces students to the basic concepts of retailing and e-commerce. Subjects covered include the structure of retailing, analysis of the retail consumer, franchising, supplier relationships, location planning and analysis, store design and visual merchandising, as well as legal and ethical issues in the retail and e-commerce environment.
3 Credits
Prerequisites
- Pre-requisite: 54 Completed Hours.
Instruction Type(s)
- Lecture: Lecture for Mktg 361
- Lecture: Compressed Video for Mktg 361
- Lecture: Web-based Lecture for Mktg 361
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