IMC 584: Collegiate Sports Promotion
Collegiate sports promotion opens students' minds to why the college
sports industry has become a multibillion-dollar business with a unique
look at the NCAA, conferences, bowl games, NCAA Tournament, IMG College,
IMG Collegiate Licensing, Ole Miss Athletics, sports media, and
corporate involvement. Due to the status and importance in people's
lives, college sports is considered a profitable and sustainable
marketing source now utilized by virtually every industry.
- Lecture: Lecture for IMC 584
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