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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

IMC 456: Advanced IMC Campaign Development

School of Journalism and New Media

The course provides students with an opportunity to develop and demonstrate their IMC campaign development skills. Students will work as a creative agency team to develop and pitch a comprehensive integrated marketing campaign for a national client. Over the course of the semester, students must research, analyze, create, and plan branded content in response to the client brief.

3 Credits

Prerequisites

Instruction Type(s)

  • Lecture: Lecture for IMC 456

Subject Areas

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