Journalism and New Media (SJNM)

SJNM 1000:   Ideas in IMC  
School of Journalism New Media  
This course focuses on covering emerging trends or skills that may become essential to practitioners in integrated marketing communications. May be repeated for credit.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 1001:   Ideas in Journalism  
This course focuses on covering emerging trends or skills that may become essential to practitioners in journalism and new media. May be repeated for credit.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 1002:   Media Literacy  
School of Journalism New Media  
This course promotes the critical-thinking skills that empower people to make independent judgments and informed decisions in response to information conveyed through various communication channels. This course will emphasize the development of critical viewers, listeners, and readers of media, especially digital content.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 1010:   Media, News & Audience  
School of Journalism New Media  
An introduction to the various facets of communication from the world of news media to the persuasive realms of marketing, advertising, public relations, and social media. This course will also strengthen your knowledge of the media and communication industries, their history and current practices, their content, and their effects on us, as individuals, and society.  
3 credits  
Prerequisites
WRIT 0940 or WRIT 0970 if required.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 1020:   Intro. to Multimedia Writing  
School of Journalism New Media  
Introduction to writing for print,broadcast, and online journalism. Major emphasis on language skills and style conventions. Weekly laboratory required.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
Course Fees:
$70.00
  
SJNM 1030:   Visual Media Principles  
School of Journalism New Media  
This course will develop appreciation and basic fluency in the application of visual and design literacy into emergent forms of digital media. Historical and theoretical perspectives will inform hands-on learning across topics including pre-visualization and the critical analysis of contemporary and iconic visual storytelling.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 1040:   Intro. to Integrated Mktg. Com  
School of Journalism New Media  
Introduces the basic disciplines of IMC: advertising, sales promotion, public relations, direct marketing, database marketing, Internet marketing communication, and relationship marketing.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 2000:   Media & Communication Theory I  
School of Journalism New Media  
This course is designed to introduce students to the basics of theories of media and communication. Starting with a basic introduction to the what of theory, it considers how various theories and concepts apply to real-world cases.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 2005:   Writ. for Integrtd Mktg. Comm  
School of Journalism New Media  
This course focuses on developing students' skills in accurate, forceful, vivid and persuasive writing to advance a variety of IMC strategies. Course may be repeated only once. This course is only available to students with majors in the School of Journalism and New Media or School of Business Administration.  
3 credits  
Prerequisites
HONR 1010 or WRIT 1000 or WRIT 1010.  
Potentially offered with the following Instruction Type(s):
Lecture  
Course Fees:
$40.00
  
SJNM 2010:   AI in Media and Communication  
Media and Communication  
Artificial intelligence is transforming the media landscape from how news is gathered and distributed to how audiences are targeted and engaged. This course offers a critical and hands-on introduction to the technologies, tools, and ethical issues surrounding AI in media industries. Students will explore how machine learning, natural language processing, and generative AI tools are reshaping content creation, distribution, personalization, and audience analytics. Through a mix of readings, lectures, guest speakers, and project- based assignments, students will analyze real-world case studies from journalism, entertainment media, advertising, and public relations. Students will also gain hands-on experience using AI tools to create media, critically assess their output, and debate the implications of automation, algorithmic bias, data privacy, misinformation, and labor disruption in creative industries. This course helps students to both critically evaluate and strategically engage with AI tools, not just as consumers of media but as media makers, scholars, and future leaders in the field.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 2020:   Intro to Research for Communic  
Media and Communication  
An introduction to research in journalism, integrated marketing communications, and media studies, with a focus on critical thinking and evaluating data quality. Students will learn to distinguish among various research methods and understand how different approaches are suited to varying types of questions.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 2050:   Listening Intelligence  
This course is designed to review the concepts necessary to observe, identify, and hone one's listening skills. Students will learn the theories, principles, and practices that allow a lifelong appreciation of how listening can help them succeed in and beyond the classroom.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 2700:   Digital Story Production  
School of Journalism New Media  
This course introduces students to digital media tools used to produce interactive and media rich stories. Students will learn key concepts in audio, video, infographics, images, and other digital technologies.  
3 credits  
Prerequisites
min grade of C in SJNM 1030.  
Corequisites
SJNM 2710  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 2710:   Information Gathering  
School of Journalism New Media  
This course covers different styles and techniques including the various methods journalists use to ensure transparency in government and business. Students will gather news and information via observation, interviewing, accessing documents, and analyzing data. Special emphasis is placed on real-world news-gathering scenarios, fact finding, accuracy, and comprehensive storytelling.  
3 credits  
Prerequisites
min grade of C in SJNM 1020.  
Corequisites
SJNM 2700  
Potentially offered with the following Instruction Type(s):
Lecture  
Course Fees:
$70.00
  
SJNM 2720:   Broadcast News and Reporting  
Introduction to basic newsgathering and writing for broadcast ond online media. Audio production techniques.  
3 credits  
Prerequisites
SJNM 1020 with minimum grade of C.  
Potentially offered with the following Instruction Type(s):
Lecture  
Course Fees:
$35.00
  
SJNM 2730:   Creative Visual Thinking  
School of Journalism New Media  
An introduction to communication design. Explores different media and how visual elements are used to communicate. Focus on the vocabulary of effective visual presentation and the analysis of visual messages across media platforms.  
3 credits  
Prerequisites
min grade of C in SJNM 1020 or SJNM 2005.  
Potentially offered with the following Instruction Type(s):
Lecture  
Course Fees:
$85.00
  
SJNM 3001:   From Student to Professional  
This class will assist in the transition from student to professional. At the conclusion of the course, students will be on their way to identifying their first job and to developing a strategy to obtain that job. Students will learn how to evaluate and negotiate job offers exploring all of the components of compensation. Students will learn the proper protocol for accepting and declining job offers.  
1 credit  
Prerequisites
SJNM 1020 or SJNM 2005 and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3010:   History of Mass Media  
School of Journalism New Media  
Growth and development of the mass media and their role as participants in and chroniclers of U.S. history. Attention to ideological, political, technological, economic, and cultural factors.  
3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3020:   Talbert Fellows Seminar  
Discussion-based course for students enrolled in the School of Journalism and New Media Talbert Fellows cohort program. The course will feature a blend of instructor and student-generated study topics encompassing practical and theoretical perspectives on issues such as social media, new media, international mass communication, mass media and society, journalism ethics, diversity, campus involvement, resume building, etc., as well as occasional guest lectures from campus and industry sources.  
1 credit  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3030:   Media Planning  
School of Journalism New Media  
This course provides students with the knowledge and skills to select and optimize traditional and digital media channels to effectively deliver IMC messages to the target audience. It explores the media landscape, encompassing traditional and digital channels, key terminologies in media planning, and essential media metrics. Students will engage in practical exercises focused on the process of creating and implementing a media plan for a client.  
3 credits  
Prerequisites
(HONR 1010 or WRIT 1000 or WRIT 1010) and (EGLS 102 or HONR 1020 or LIBA 1020 or WRIT 1020) and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3040:   Account Planning  
School of Journalism New Media  
Presents principles and practices of the account planning process to develop skills, insights and strategies to use in different methods of influencing consumers' behavior.  
3 credits  
Prerequisites
SJNM 1040 and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3050:   Visual Communication  
School of Journalism New Media  
Students will be asked to put theory into practice. They will read widely in the academic literature and explore a variety of practical models for engaging others in meaningful conversation. The skills students learn in this course are fundamental to their current role as a student as well as their future career regardless of the specific field.  
3 credits  
Prerequisites
SJNM 2730 and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
Course Fees:
$85.00
  
SJNM 3060:   Digital Marketing Comm.  
School of Journalism New Media  
A detailed survey of marketing communications online applications, e.g., the website as a basic marketing platform, search engine optimization, digital promotions, email and social media marketing.  
3 credits  
Prerequisites
SJNM 1020 or SJNM 2005 with a minimum grade of C and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 3061:   IMC Explorations I  
School of Journalism New Media  
This course focuses on covering emerging issues or specialized content related to the broad fields of integrated marketing communications. May be repeated for credit.  
3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
Course Fees:
$40.00
  
SJNM 3062:   IMC Explorations II  
This course focuses on covering emerging issues or specialized content related to the broad fields of integrated marketing communications. May be repeated for credit.  
3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 3070:   Creating Digi. Med. Platforms  
Study of theory, design and implementation of effective digital and interactive techniques for IMC purposes in multimedia environments.  
3 credits  
Prerequisites
24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 3080:   Social Media Content Creation  
School of Journalism New Media  
This course focuses on using social media to engage with audience using multimedia content. Students will learn how to create graphics, animate, and edit engaging multimedia projects using post-production software.  
3 credits  
Prerequisites
SJNM 3100 and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
Course Fees:
$85.00
  
SJNM 3090:   Intro. to Video Storytelling  
School of Journalism New Media  
This course provides basic instruction in video acquisition and editing. The course will focus on the use of video specifically for IMC purposes, including storytelling techniques, desired outcomes, theories, etc., that come into play when you are communicating a particular point of view.  
3 credits  
Prerequisites
SJNM 1020 or SJNM 2005 and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3100:   Social Media in Society  
School of Journalism New Media  
This class takes a critical approach to understanding the relationship between society and social media. The course will explore the development of social media by situating them in broader social, political, historical, and business contexts. We will examine how the emergence of social media technologies are discussed, the ethical and legal challenges surrounding these technologies, and how social media affect various aspects of our lives including our social relationships, identity, privacy, and work.  
3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3140:   Fashion Promotion and Media  
School of Journalism New Media  
This course introduces students to the communication, promotion, media, and branding of fashion in domestic and international markets.  
3 credits  
Prerequisites
SJNM 1020 or SJNM 2005 and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3150:   Fashion Merchandising  
School of Journalism New Media  
This course will examine the essential elements of the fashion industry with an emphasis on buying and merchandising. This course will also cover topics such as trends, marketing, and branding.  
3 credits  
Prerequisites
SJNM 1020 or SJNM 2005 and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3200:   Event Planning  
This course provides an overview of event planning. The course will provide an understanding of various types of events and meetings, both the business and creative aspect of event planning, site location and other logistics of planning, and event promotion.  
3 credits  
Prerequisites
SJNM 1020 or SJNM 2005 and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3250:   Data Literacy  
This course will be an introduction to basic concepts of data literacy, collection, and analysis. This will include but not be limited to Excel skills expected in business today, some basic statistical analyses, survey work, and the basics of SPSS and RStudio.  
3 credits  
Prerequisites
SJNM 1020 or SJNM 2005 and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3280:   Typeface Design  
School of Journalism New Media  
This course will promote skills and applied knowledge in designing typefaces for print media, web typography, mobile app typography, and custom designed fonts for branding and advertising, while also learning about historical typeface design.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3300:   Media Performance  
School of Journalism New Media  
This course is designed to give the student practical presentation skills, including in-person speeches, reporting on the web, and delivering the news on television. By the end of the course, the student will have a better understanding of effective communicate with an audience in various media. Some time will be spent on dialect reduction and phonetic pronunciation. The course will address some appearance issues, such as clothes, hair, and makeup, but the bulk of the course will be instruction in writing and delivery of the news.  
3 credits  
Prerequisites
(min grade of C in SJNM 1020 or SJNM 2005) and 24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 3400:   Global Media Systems  
Today's global media environment has introduced an unprecedented level of interaction between international media systems. Topics include global economics and politics, the concept of cosmopolitanism, and technological diffusion within the context media communication.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3410:   Persuasion  
This course is designed to expose students to a social science approach to persuasion theories with a view toward their application in mass media. Students explore how communication helps form, transform, repair, maintain, and dissolve attitudes and behaviors.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3450:   Digital Media Diversity  
School of Journalism New Media  
Explores the origins, theory, and applications of diversity in digital media content and opens pathways among students and instructors to understand digital representations of race, sexuality, gender, disability, ethnicity, and class, underscoring and enlarging historical narratives of communication, the nature of audience and content creators within digital spaces.  
3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3490:   3-D Modeling  
Learning basic techniques to create 3-D models in Cinema 4D. Understand the implications of texturing and lighting and the effects they have on productions. Learn the fundamentals of operating a camera in a 3-D environment  
3 credits  
Prerequisites
24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
Course Fees:
$85.00
  
SJNM 3540:   Nonprofit Marketing Comm.s  
School of Journalism New Media  
This course focuses on the communication vehicles and strategies used by nonprofit organizations to promote their missions and solicit contributions of money and time. It also examines the marketing techniques businesses use to support philanthropic causes.  
3 credits  
Prerequisites
SJNM 1040 and SJNM 2005 and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture, Lecture/Lab  
SJNM 3550:   Broadcast Studio Production I  
School of Journalism New Media  
Broadcast Studio Production is a hands-on production course focusing on television studio operations and production.  
1 credit  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 3560:   Digital Sales Experience  
School of Journalism New Media  
This course is designed to teach and provide real-world experiences in internet marketing/digital media sales. As part of the course, students are required to call on clients to sell digital/internet media products.  
3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3570:   Global Brands  
What makes a global brand successful? How do some brands revolutionize a category and stay on top while others fail? This course will examine the classic and enduring formulas for brand success. Although consumer needs/tastes/desires change over time, the fundamental tools for creating enduring brands have remained the same for decades.  
3 credits  
Prerequisites
SJNM 1020 or SJNM 2005 and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3590:   Feature Writing  
Journalism Instruction  
Tools, techniques, and strategies for writing compelling feature stories. Emphasis on interviewing, human-interest storytelling, writing for organizations and businesses, and developing a distinctive narrative voice. Students will also learn to pitch feature ideas to a range of online and print publications.  
3 credits  
Prerequisites
SJNM 1020.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 3611:   Journalism Explorations I  
School of Journalism New Media  
This course focuses on covering emerging issues or specialized content related to the broad fields of journalism and new media. May be repeated for credit.  
3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 3612:   Journalism Explorations II  
This course focuses on covering emerging issues or specialized content related to the broad fields of journalism and new media. May be repeated for credit.  
3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 3620:   Strategic Sport Communication  
Integrated Mktg Communication  
This course is an introduction to the field of strategic sport communication, including sport information, public relations, media production, research, interactive media, media trends, production competencies, and employment opportunities and trends. Topics include historical and theoretical features of the field, personal and organizational processes, sport media, services and support systems, and sociological aspects of sport communication.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3630:   Bob Dylan and the South  
Journalism Instruction  
This course will introduce students to the works of Columbia recording artist Bob Dylan and his unique relationship with the American South. Students will use print and digital media, communication theory, and journalistic interviews to evaluate 60-plus years of artistic expression and examine the role of Dylan’s work in various social, political, and economic contexts.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 3650:   Sports Media and Reporting  
School of Journalism New Media  
An introduction to the basics of sports media reporting from a broadcast perspective. The student will learn the fundamentals of shooting, writing, multimedia reporting, interviewing, anchoring, play by play, and documentary production. Students taking this course should have a fundamental knowledge of field camera operation (broadcast videography) and nonlinear editing.  
3 credits  
Prerequisites
SJNM 2700 and 24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3660:   Sports Writing  
School of Journalism New Media  
This course focuses on developing students’ sports journalism skills, including interviewing, reporting, revising, and writing. Students will also be introduced to the best practices for using social media in sports media.  
3 credits  
Prerequisites
(SJNM 1020 or SJNM 2005) and 24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3670:   Drone Storytelling  
This course will examine how drones can be used in a safe and responsible way to craft messages for various audiences. News stories and content, as well as marketing messages, can benefit from the aerial perspectives that drone-mounted cameras can provide.  
3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3690:   Media Law & Ethics  
School of Journalism New Media  
This course covers the legal and ethical framework defining media freedoms and constraints in the U.S., including copyright and trademark issues. The course will consider social responsibility and present a contemporary framework for transparency with a focus on ethics as guiding journalistic principles.  
3 credits  
Prerequisites
SJNM 1010 with minimum grade of C and 24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3700:   Audio Stories and Podcasting  
This class is offered to students interested in understanding and producing podcasts. Students will learn how to interview subjects in the field, write scripts and learn how to collect and produce professional quality audio. Work produced in this class will directly benefit other journalism classes associated with multimedia and broadcasting production. Students will also learn basic interviewing skills, collect ambient sounds and create sound effects.  
3 credits  
Prerequisites
(SJNM 1020 or SJNM 2005) and 24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3710:   Communications Law  
Legal rights and responsibilities of journalists and other media practitioners. Attention to Constitutional law and relevant First Amendment cases; FCC and private industry regulation of the Internet; evolving philosophies of intellectual property; libel and privacy issues.  
3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3720:   Sports Announcing  
This class will help students learn the presentation skills necessary for high quality sports announcing.  
3 credits  
Prerequisites
SJNM 1020 or SJNM 1040 and 24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3730:   Designing Media  
The course focuses on how to visually communicate across a myriad of devices while reinforcing the creator's brand. Students complete exercises that facilitate an encompassing view of visual media and the ways in which they are created and built.  
3 credits  
Prerequisites
SJNM 2730 with minimum grade of C and 24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
Course Fees:
$50.00
  
SJNM 3740:   Sports Photography  
School of Journalism New Media  
This course will focus on the technical and aesthetic elements of visual storytelling in athletics. Students will learn how to produce effective visual images, use computer software to edit images and sound, and format presentations for print and online presentation.  
3 credits  
Prerequisites
SJNM 2700 and 24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3750:   Photojournalism  
This course will focus on the technical and aesthetic elements of visual storytelling. Students will learn how to produce effective still images and video, use computer software to edit images and sound, and format presentations for print, broadcast, and online presentation.  
3 credits  
Prerequisites
SJNM 2700 and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
Course Fees:
$100.00
  
SJNM 3760:   Commercial Photography  
School of Journalism New Media  
This class focuses on using the storytelling elements of photojournalism to create images that connect with specific audiences. Students will practice what it takes to create strong storytelling images that are both candid and contrived and create campaigns with those images. Students will use photo-editing software to produce images and campaign materials. Cannot receive credit for both this course and Jour 375.  
3 credits  
Prerequisites
SJNM 1020 or SJNM 2005 and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3770:   Advanced Reporting  
School of Journalism New Media  
Development of skills in conceiving, documenting, organizing, and presenting information across media platforms. Emphasis on covering government institutions and using public records.  
3 credits  
Prerequisites
(SJNM 2710 or SJNM 2720) and 24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3780:   Television Reporting  
Multimedia storytelling techniques with an emphasis on broadcast news gathering and story production.  
3 credits  
Prerequisites
SJNM 2700 and SJNM 2710 with minimum grade of C and 24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
Course Fees:
$70.00
  
SJNM 3790:   Editing  
School of Journalism New Media  
Critical evaluation of whether a story is clear, accurate and concise; assessing tone and structure; deciding editing approaches and relevant style for different media platforms; using appropriate research tools for accuracy; assessing fairness and avoiding libel; approaches to story packaging.  
3 credits  
Prerequisites
(SJNM 2710 or SJNM 2005 with minimum grade of C) and 24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
Course Fees:
$40.00
  
SJNM 3800:   Advanced Broadcast Relations  
3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3810:   Newspaper Management  
Managing and integrating the news, advertising, production, and circulation functions in the newspaper industry; analysis of problems and opportunities presented by economic, social, political, and technological change.  
3 credits  
Prerequisites
SJNM 2710 with mimimum grade of C and 24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3820:   Global Sports Media  
Media and Communication  
This course offers a critical analysis of current and emerging issues in global sports media. It deals with the cultural, political, and economic aspects of global sports media. Sports have immense power to divide or unite. The role the South African rugby team played in uniting white and Black South Africans during the 1995 Rugby World Cup is a case in point. Sports have also become a space for political contestations. Various actors such as Colin Kaepernick have used sports to make political statements and promote their causes. Economically, global sports have become a multibillion-dollar venture. The 2022 soccer World Cup in Qatar generated billions. The host country spent more than $200 billion to build the infrastructure for the World Cup. The 2023 Yahoo Finance report indicated that ESPN generated more than $16 billion in revenue and $2.9 billion in operating profit in Disney's fiscal year 2022. What explains the enormous power that sports exercise in today’s world? How has the media affected and been affected by these global phenomena? The course will also help us examine the politics behind sports. Specifically, we will examine why female athletes often get paid less than their male counterparts. The course will also explore issues related to sports management and promotion.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3830:   Advertising Layout and Design  
Preparation of copy and graphics for advertising layouts.  
3 credits  
Prerequisites
SJNM 2730 with minimum grade of C and 24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3860:   Media Sales  
School of Journalism New Media  
Basic advertising techniques for multimedia, including planning, selling, and servicing clients at the local and national levels.  
3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3880:   Media Management  
Emphasizes the many important components of media enterprise management, including conceptual, operational and ethical aspects, as well as effective business/profitability considerations.  
3 credits  
Prerequisites
SJNM 3860 with a minimum grade of C and 24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3890:   Magazine Editing  
Fundamentals of magazine editing, production, design, and management. Production of laboratory magazine.  
3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3900:   Advanced Writ.: Integrtd Mktg.  
School of Journalism New Media  
Types of advertising; concepts of creativity, copy structure, and style; emphasis on creative thinking and clear, precise writing in preparation of advertising for print and broadcast media and copy for presentations and direct mail.  
3 credits  
Prerequisites
SJNM 2005 with a minimum grade of C and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
Course Fees:
$40.00
  
SJNM 3910:   Public Relations  
School of Journalism New Media  
An introduction to the skills, theories, techniques, ethics, and goals of the public relations professions, emphasizing the role and importance of journalism skills in public relations communications.  
3 credits  
Prerequisites
SJNM 1020 or SJNM 2005 with a minimum grade of C and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3950:   IMC Internship I  
School of Journalism New Media  
Internship experience in media, such as public relations and advertising. Can be repeated twice for up to 3 hours credit. Z grade.  
0 - 3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Internship  
SJNM 3951:   Journalism Internship  
Internship experience in journalism. Z grade. Course may be repeated twice for up to 3 credits.  
1 - 3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Internship  
SJNM 3952:   Internship in Media and Comm.  
Internship experience in media and communication.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 3990:   School Publications  
Problems and purposes of school newspapers and other scholastic publications; production techniques; selecting and directing a staff; financial and ethical problems. Limited to students earning a secondary teaching certificate.  
1 - 3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 3999A:   Topics in Journalism I  
School of Journalism New Media  
Perspectives on issues such as social media, new media, international mass communication, mass media and society, journalism ethics, diversity, etc. May be repeated for credit.  
1 - 3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture, Lecture/Lab  
SJNM 3999B:   Topics in Journalism I  
Perspectives on issues such as social media, new media, international mass communication, mass media and society, journalism ethics, diversity, etc. May be repeated for credit.  
1 credit  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 3999C:   Topics in Journalism II  
Perspectives on issues such as social media, new media, international mass communication, mass media and society, journalism ethics, diversity, etc. May be repeated for credit.  
2 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 3999D:   Topics in Journalism III  
Perspectives on issues such as social media, new media, international mass communication, mass media and society, journalism ethics, diversity, etc. May be repeated for credit.  
3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 3999E:   Topics in IMC I  
Exploration of special topics that enhance and complement integrated marketing communications studies, including trends, multicultural issues, technology, emerging media, data analysis, crisis communication, case studies, leadership topics, strategic planning, diversity, etc. May also include developing and/or implementing IMC programs for businesses and other organizations. May be repeated for credit.  
1 credit  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 3999F:   Topics in IMC II  
Exploration of special topics that enhance and complement integrated marketing communications studies, including trends, multicultural issues, technology, emerging media, data analysis, crisis communication, case studies, leadership topics, strategic planning, diversity, etc. May also include developing and/or implementing IMC programs for businesses and other organizations. May be repeated for credit.  
2 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 3999G:   Topics in IMC III  
Exploration of special topics that enhance and complement integrated marketing communications studies, including trends, multicultural issues, technology, emerging media, data analysis, crisis communication, case studies, leadership topics, strategic planning, diversity, etc. May also include developing and/or implementing IMC programs for businesses and other organizations. May be repeated for credit.  
3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 4000:   International Journalism  
School of Journalism New Media  
An in-depth examination of the international media in a rapidly changing world, how journalists in other nations view and report the news and how that coverage compares to U.S. journalism.  
3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 4010:   Magazine Service Journalism  
Trends in service journalism magazine publishing. Students prepare a prospectus for a new venture, including concept, editorial philosophy, competition, staff, audience, content, and budget.  
3 credits  
Prerequisites
(SJNM 2710 or SJNM 2720 or SJNM 2005) and 24 Earned Credits.  
Corequisites
SJNM 2730  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 4030:   Advanced Photojournalism  
School of Journalism New Media  
This course aims to introduce and master the advanced techniques and tools of a professional photographer. It enhances the ability to generate journalistic ideas, conduct research, and write story proposals.  
3 credits  
Prerequisites
SJNM 3750 and 24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
Course Fees:
$100.00
  
SJNM 4040:   Integrated Mktg. Comm Research  
School of Journalism New Media  
Theory and practice of qualitative and quantitative research applied to multiple marketing and communications challenges and tasks.  
3 credits  
Prerequisites
(min grade of C in SJNM 1040 and SJNM 2005) and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 4060:   Digital Media Applications  
Advanced examination, planning and exploration of innovative multimedia roles in comprehensive IMC campaigns.  
3 credits  
Prerequisites
SJNM 3070. and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 4099:   Directed Study  
School of Journalism New Media  
This is a directed independent study course for the undergraduate journalism program.  
3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 4300:   The Agency Class  
School of Journalism New Media  
This immersive course requires students to work in a professional agency atmosphere. The clients are real, and the expectation for quality, professional deliverables is also very real. Students must also be willing to learn and perform varying tasks as deemed necessary by the agency's clients.  
3 credits  
Prerequisites
SJNM 3040 and SJNM 4040. and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 4410:   Mass Media Effects  
The course examines the effects of mass media on individuals and groups in society. Media content and effects are explored in various domains, including violent, sexual, pro-social, and news media.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 4440:   Investigating Criminal Justice  
This course concentrates on current criminal cases in Mississippi. Students will develop skills in research, interviews, and writing about appeals by defendants who have been convicted and claim to be innocent.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 4550:   Integrated Marketing Comm.s  
School of Journalism New Media  
A capstone course involving tactical application of IMC skills and disciplines, and to develop team-building skills. Alternative and competing IMC campaigns will be presented and judged by both professor and client.  
3 credits  
Prerequisites
(min grade of C in SJNM 2730 and SJNM 3040 and SJNM 3900 and SJNM 3910 and SJNM 4040) and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 4560:   Advanced IMC Campaign Dev.  
The course provides students with an opportunity to develop and demonstrate their IMC campaign development skills. Students will work as a creative agency team to develop and pitch a comprehensive integrated marketing campaign for a national client. Over the course of the semester, students must research, analyze, create, and plan branded content in response to the client brief.  
3 credits  
Prerequisites
(SJNM 2730 and SJNM 3040 and SJNM 3900 and SJNM 3910 and SJNM 4040) and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 4561:   Journalism Innovation  
Journalism Innovation is a capstone class in which students trace, track, understand, and participate in a new media landscape, especially those changes related to the web and other forms of digital media.  
3 credits  
Prerequisites
SJNM 3750 or SJNM 3770 or SJNM 3780.  
Potentially offered with the following Instruction Type(s):
Lecture  
Course Fees:
$85.00
  
SJNM 4730:   Writing with Voice  
This course focuses on nonfiction writing with a distinct point of view. Students explore the work of some of the most established and promising voices in contemporary journalism. They will write in a variety of advanced journalistic styles, exploring everything from the short and punchy blog post to the long magazine feature. Along the way, students will examine the ways authors establish authority, handle the first- person, and deploy the traditional tools of fiction while still remaining faithful to the truth.  
3 credits  
Prerequisites
(SJNM 1020 or SJNM 2005) and 24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 4740:   Cultural Reporting and Crit.  
In this course, criticism will be taught as a discrete writing form, one separate from opinion-based or editorial writing, and one that demands the very best of both reporting and writing. Students in this course will learn how to evaluate artistic expression from within a larger social and cultural context and to wrestle with and articulate those themes in their own writing, Students will also be encouraged to cultivate a point of view in their writing, and to write in their own voice while still writing in the third person.  
3 credits  
Prerequisites
(SJNM 1020 or SJNM 2005) or 24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 4750:   Editorial and Opinion Writing  
The editorial and opinion function in contemporary news media. researching and writing editorials, opinion columns, and reviews.  
3 credits  
Prerequisites
(SJNM 2710 or SJNM 2720) and 24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 4770:   Specialized Reporting  
Advanced reporting focused on one or more areas of specialization (e.g., business, nonprofits, science, health, sports), based on instructor’s interest and expertise. May be repeated once for a total of 6 credit hours.  
3 credits  
Prerequisites
(SJNM 3770 or SJNM 3780) and 24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 4790:   Applied Video Storytelling  
School of Journalism New Media  
This course is designed to teach video storytelling, shooting, and editing techniques for multimedia journalism in multi-platform environments. The course will teach you to recognize and understand the technical and aesthetic aspects of video storytelling.  
3 credits  
Prerequisites
24 Earned Credits and min grade of C in SJNM 2700.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 4800:   Advanced Broadcast Reporting  
School of Journalism New Media  
Writing, gathering and delivering news stories across media platforms. Course will emphasize video storytelling, audio techniques and writing stories appropriate to different media platforms.  
3 credits  
Prerequisites
24 Earned Credits and min grade of C in SJNM 3780.  
Potentially offered with the following Instruction Type(s):
Lecture  
Course Fees:
$50.00
  
SJNM 4910:   Public Relations Techniques  
School of Journalism New Media  
Practical analysis and development of specialized communication approaches to achieve specific objectives on behalf of a client. Application of public relations techniques inside and outside the classroom.  
3 credits  
Prerequisites
min grade of C in SJNM 3910 and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 4920:   Public Relations Case Problems  
Research, decision processes, and program design in addressing public relations problems at the management level. Application of public relations principles and techniques in programs of profit and nonprofit institutions. Role of mass media; ethical considerations.  
3 credits  
Prerequisites
min grade of C in SJNM 3910 and 24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 4950:   Journalism Practicum  
School of Journalism New Media  
Internship experience in print or electronic news media or related media agencies, such as public relations and advertising. Z grade  
1 - 3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Internship  
SJNM 4960:   Honors Thesis Research  
School of Journalism New Media  
This course designation is for honors thesis credit.  
3 credits  
Prerequisites
24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 4990:   Directed Study  
School of Journalism New Media  
This is a directed independent study for the undergraduate integrated marketing communications program.  
3 credits  
Prerequisites
24 earned credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 4995:   IMC Internship II  
School of Journalism New Media  
Internship experience in media, such as public relations and advertising. Can be repeated twice for up to 3 hours credit. Z grade.  
1 - 3 credits  
Prerequisites
24 earned credits.  
Potentially offered with the following Instruction Type(s):
Internship  
SJNM 4996A:   Media and Comm. Capstone  
In-depth study of a particular issue or theme in media and communication. Integrates previous work in the discipline, focuses on research and presentation of research.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 4997A:   Jour Honors Thesis Research  
This course is for honors thesis credit.  
3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Thesis  
SJNM 4997B:   Jour Honors Thesis I  
School of Journalism New Media  
This course is for honors thesis credit.  
3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Thesis  
SJNM 4997C:   Jour Honors Thesis 2  
This course is for honors thesis credit.  
3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Thesis  
SJNM 4997D:   IMC Honors Thesis 1  
School of Journalism New Media  
This course designation is for honors thesis credit.  
3 credits  
Potentially offered with the following Instruction Type(s):
Thesis  
SJNM 4997E:   IMC Honors Thesis 2  
This course designation is for honors thesis credit.  
3 credits  
Potentially offered with the following Instruction Type(s):
Thesis  
SJNM 5020:   Advanced Media Str and Anlys.  
This course is a detailed survey of new media planning and buying that is evolving in the 21st century. It covers multiple trends and challenges, including: client demand for integrated marketing communications and greater accountability, audience fragmentation, media proliferation, and new technologies.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5021:   Design and Visual Thinking  
School of Journalism New Media  
This course will focus on visuals as a means to communicate ideas through the practice of integrated marketing communications. In this class, students will be led through exercises that will better facilitate an encompassing view of visual communication and the way it affects a message from concept to creation. Both theory and practice are emphasized.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
Course Fees:
$85.00
  
SJNM 5024:   Designing Interactivity  
School of Journalism New Media  
This class is an introduction to experience design. Students learn HTML5 structure and the Document Object Model, basic JQuery, basic Web architecture, and the theories that underlie effective experience design.  
3 credits  
Prerequisites
ART 3600 or SJNM 2730 or SJNM 5021.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
Course Fees:
$85.00
  
SJNM 5026:   Motion Graphics  
Study and experience in planning and producing visually driven multimedia content for internet, video and/or broadcast. Emphasis on the creative use of image, type, video, audio and multi-sensory driven content.  
3 credits  
Prerequisites
ART 3610 or SJNM 2730.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
Course Fees:
$85.00
  
SJNM 5028:   Digital Video Marketing  
School of Journalism New Media  
An effective video strategy is an important component of any marketing campaign. This course will help you develop an understanding of marketing videos and how to use them strategically. You will learn about the tools and materials required, and you will create a digital video marketing strategy by the end of the semester.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5030:   Strategic Comm. Planning  
School of Journalism New Media  
Presents principles and practices of the account planning process to develop skills, insights, and strategies to use in different methods of influencing consumers' behavior.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5035:   Service Journalism Management  
Business aspects of magazine publication. Personnel management with emphasis on getting productivity and quality results from creative people.  
3 credits  
Prerequisites
min grade of C in SJNM 4010.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5050:   Magazine Service Jour. Pub.  
School of Journalism New Media  
Conceptualization, market research, and production for a prototype and media kit for a service journalism magazine.  
3 credits  
Prerequisites
min grade of C in SJNM 4010 and 24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5060:   Research in Mass Comm.s  
School of Journalism New Media  
Introduction to basic procedures for gathering and evaluating information in the fields of IMC, journalism, and media studies.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5070:   Seminar in Mass Comm. Theory  
A survey of mass communication theory.  
3 credits  
Potentially offered with the following Instruction Type(s):
Seminar  
SJNM 5071:   Brand and Market in Music Indu  
Integrated Mktg Communication  
This course will give an overview of the modern marketplace for music, both live and recorded, and how branding works within the music business. This could be the artists themselves as a brand, brands related to music, or external brands that partner with entertainment brands to expand marketing opportunities.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5120:   Content Marketing  
This course is designed to enhance students’ understanding of content marketing; the status of content marketing in today’s marketplace; and the relationship between content, marketing, brands, and the different types of media.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5130:   The Press & the Changing South  
School of Journalism New Media  
An analysis of politics in the southern United States; examination of the role of the press in covering social issues; techniques used to inform the public about phenomena such as protest movements and their impact on social, political, and economic change.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5140:   Crisis Communication  
School of Journalism New Media  
This course will provide training for students in the understanding of crises and how to prepare for and handle the communications surrounding them through examination of real-life case studies and course book study.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5150:   Reputation Management  
School of Journalism New Media  
This course covers public relations as a key component of integrated marketing communications, interacting with other disciplines to manage a client's reputation among all publics and stakeholders.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5210:   Communications Law  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5215:   Internet and Mobile Media  
This course addresses the ways in which the Internet has changed marketing practice, combining all IMC practices specialized for the Internet platform, so that they can be studied as an integrated whole.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5220:   Direct and Database Marketing  
School of Journalism New Media  
This course covers multiple methods of marketing to customers and potential customers directly and individually, in contrast with less precise, more broadly focused mass marketing media.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5225:   History of Mass Media  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5230:   Media Leadership  
This course provides rich insights into the current state of the media and prepares students for overcoming current and future leadership challenges in the media industry. Students will examine rapid industry changes related to technology, business models, and industry regulation.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5235:   Mass Comm, Tech., and Society  
Media and Society introduces students to the complex relationships among media institutions, audiences, culture, and power. Grounded in communication, technology, and sociocultural theory, the course explores how media shape — and are shaped by — social, political, and economic forces.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5245:   Pub. Opinion and the Mass Med.  
Effects of language, culture, and ideology. Communication in the formation and action of crowds, masses, and publics. Mass and personal persuasion and propaganda techniques. The diffusion of ideas. Community power structures. Public opinion measurement.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5250:   Mass Med. Eth. and Soc. Issues  
School of Journalism New Media  
Formulation and discussion of professional ethics for journalists. Analysis of social forces affecting media performance.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5270:   Depth Reporting  
School of Journalism New Media  
Investigative and interpretative news writing; coverage of courts and legislative bodies; use of public records.  
3 credits  
Prerequisites
min grade of C in SJNM 3770.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5285:   Television Doc. Reporting  
School of Journalism New Media  
Development of skills in conceiving, documenting, recording, and presenting information at broadcast standards as mini-documentaries in television newscasts or as 30-minute and 60-minute documentary programs.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5340:   Collegiate Sports Promotion  
Collegiate sports promotion opens students' minds to why the college sports industry has become a multibillion-dollar business with a unique look at the NCAA, conferences, bowl games, NCAA Tournament, IMG College, IMG Collegiate Licensing, Ole Miss Athletics, sports media, and corporate involvement. Due to the status and importance in people's lives, college sports is considered a profitable and sustainable marketing source now utilized by virtually every industry.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5349:   Health Communication Foundatio  
Integrated Mktg Communication  
Interdisciplinary course on public health and marketing. Students will learn persuasion strategies, linking attitudes to health behaviors at all life stages for varied audiences. Students will also understand media use, strategic planning, and develop hands-on health communication skills.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5350:   Health Communication  
School of Journalism New Media  
This course targets students in communications and health professions interested in health-related careers. It focuses on the growing field of health communication, with an emphasis on health promotion, behavior change campaigns,and health journalism.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5360:   Foundations of Sports  
School of Journalism New Media  
Foundations of Sports opens students' minds to why sports has become a multibillion dollar industry with a unique look at collegiate and professional sports, sports media, athlete representation, corporate involvement, and more.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5370:   Sports Promotion  
School of Journalism New Media  
This course is designed to expose students to strategies and tactics in integrated marketing communications as they relate to the sports industry.  
3 credits  
Prerequisites
SJNM 5360.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5380:   Health Communication  
This course targets students in communications and health professions interested in health-related careers. It focuses on the growing field of health communication, with an emphasis on health promotion, behavior change campaigns, and health journalism.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5390:   Sports Television Production  
The course is designed to provide students with the necessary knowledge and skill set to assume an entry-level role in the world of sports television production.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5400:   Multimedia Storytelling I  
School of Journalism New Media  
This course will teach journalists how to communicate effectively using graphical content, multimedia, and interactive elements. They will learn how to create a deliberate blend of these elements in order to add value to their storytelling. They will acquire new "hard" skills but also cultivate critical "soft skills" -- adjusting their news sensibilities to accommodate an unceasing news cycle and to think of journalism in terms of an ongoing process.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5411:   IMC Explorations I  
School of Journalism New Media  
Course focuses on covering emerging issues or specialized content related to the broad fields of integrated marketing communications. May be repeated for credit.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 5412:   IMC Explorations II  
Course focuses on covering emerging issues or specialized content related to the broad fields of integrated marketing communications. May be repeated for credit.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 5420:   Peace Journalism  
School of Journalism New Media  
The course deals with the role of media in promoting peace. Factors such as culture, religion, history, myth making, stereotyping, and insecurity will be examined.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5421:   Journalism Explorations I  
Course focuses on covering emerging issues or specialized content related to the broad fields of journalism and new media. May be repeated for credit.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5422:   Journalism Explorations II  
Course focuses on covering emerging issues or specialized content related to the broad fields of journalism and new media. May be repeated for credit.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 5460:   Intl. and Multicultural IMC  
School of Journalism New Media  
Investigation and analysis of cultural diversity in integrated marketing communications and its effect on values, lifestyles and consumer behavior in international markets and within the United States; students will learn to anticipate cultural problems and optimize communications for different societies.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 5499A:   Topics in Journalism II  
Perspectives on issues such as social media, new media, international mass communication, mass media and society, journalism ethics, diversity, etc. May be repeated for credit.  
1 - 3 credits  
Potentially offered with the following Instruction Type(s):
Seminar  
SJNM 5499B:   Topics in IMC II  
Intensive exploration of special topics that enhance and complement integrated marketing communications studies, including trends, multicultural issues, technology, emerging media, data analysis, crisis communication, case studies, leadership topics, strategic planning, diversity, etc. May also include developing and/or implementing IMC programs for businesses and other organizations. May be repeated for credit.  
1 - 3 credits  
Potentially offered with the following Instruction Type(s):
Lecture, Lecture/Lab  
SJNM 5520:   Advanced Media Str and Anlys.  
This course is a detailed survey of new media planning and buying that is evolving in the 21st century. It covers multiple trends and challenges, including: client demand for integrated marketing communications and greater accountability, audience fragmentation, media proliferation, and new technologies.  
3 credits  
Prerequisites
SJNM 6010.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5521:   Design and Visual Thinking  
School of Journalism New Media  
This course will focus on visuals as a means to communicate ideas through the practice of integrated marketing communications. In this class, students will be led through exercises that will better facilitate an encompassing view of visual communication and the way it affects a message from concept to creation. Both theory and practice are emphasized.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5524:   Designing Interactivity  
School of Journalism New Media  
This class is an introduction to experience design. Students learn HTML5 structure and the Document Object Model, basic JQuery, basic Web architecture, and the theories that underlie effective experience design.  
3 credits  
Prerequisites
ART 3600 or SJNM 2730 or SJNM 5521.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 5526:   Motion Graphics  
Study and experience in planning and producing visually driven multimedia content for internet, video and/or broadcast. Emphasis on the creative use of image, type, video, audio and multi-sensory driven content.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 5528:   Digital Video Marketing  
An effective video strategy is an important component of any marketing campaign. This course will help you develop an understanding of marketing videos and how to use them strategically. You will learn about the tools and materials required, and you will create a digital video marketing strategy by the end of the semester.  
3 credits  
Prerequisites
SJNM 6010.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5530:   Strategic Comm. Planning  
School of Journalism New Media  
Presents principles and practices of the account planning process to develop skills, insights, and strategies to use in different methods of influencing consumers' behavior.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5535:   Service Journalism Management  
Business aspects of magazine publication. Personnel management with emphasis on getting productivity and quality results from creative people.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5550:   Magazine Service Jour. Pub.  
Conceptualization, market research, and production for a prototype and media kit for a service journalism magazine.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5560:   Research in Mass Comm.s  
School of Journalism New Media  
Introduction to basic procedures for gathering and evaluating information in the fields of IMC, journalism, and media studies.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5570:   Seminar in Mass Comm. Theory  
A survey of mass communication theory.  
3 credits  
Potentially offered with the following Instruction Type(s):
Seminar  
SJNM 5571:   Brand and Market in Music Indu  
Integrated Mktg Communication  
This course will give an overview of the modern marketplace for music, both live and recorded, and how branding works within the music business. This could be the artists themselves as a brand, brands related to music, or external brands that partner with entertainment brands to expand marketing opportunities.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5620:   Content Marketing  
This course is designed to enhance students’ understanding of content marketing; the status of content marketing in today’s marketplace; and the relationship between content, marketing, brands, and the different types of media.  
3 credits  
Prerequisites
SJNM 6010.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5630:   The Press & the Changing South  
School of Journalism New Media  
An analysis of politics in the southern United States; examination of the role of the press in covering social issues; techniques used to inform the public about phenomena such as protest movements and their impact on social, political, and economic change.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5640:   Crisis Communication  
School of Journalism New Media  
This course will provide training for students in the understanding of crises and how to prepare for and handle the communications surrounding them through examination of real-life case studies and course book study.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5650:   Reputation Management  
School of Journalism New Media  
This course covers public relations as a key component of integrated marketing communications, interacting with other disciplines to manage a client's reputation among all publics and stakeholders.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5710:   Communications Law  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5715:   Internet and Mobile Media  
This course addresses the ways in which the Internet has changed marketing practice, combining all IMC practices specialized for the Internet platform, so that they can be studied as an integrated whole.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5720:   Direct and Database Marketing  
School of Journalism New Media  
This course covers multiple methods of marketing to customers and potential customers directly and individually, in contrast with less precise, more broadly focused mass marketing media.  
3 credits  
Prerequisites
SJNM 6010.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5725:   History of Mass Media  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5730:   Media Leadership  
This course provides rich insights into the current state of the media and prepares students for overcoming current and future leadership challenges in the media industry. Students will examine rapid industry changes related to technology, business models, and industry regulation.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5735:   Mass Comm, Tech., and Society  
Media and Society introduces students to the complex relationships among media institutions, audiences, culture, and power. Grounded in communication, technology, and sociocultural theory, the course explores how media shape — and are shaped by — social, political, and economic forces.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5745:   Pub. Opinion and the Mass Med.  
Effects of language, culture, and ideology. Communication in the formation and action of crowds, masses, and publics. Mass and personal persuasion and propaganda techniques. The diffusion of ideas. Community power structures. Public opinion measurement.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5750:   Mass Med. Eth. and Soc. Issues  
School of Journalism New Media  
Formulation and discussion of professional ethics for journalists. Analysis of social forces affecting media performance.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5770:   Depth Reporting  
Investigative and interpretative news writing; coverage of courts and legislative bodies; use of public records.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5785:   Television Doc. Reporting  
Development of skills in conceiving, documenting, recording, and presenting information at broadcast standards as mini-documentaries in television newscasts or as 30-minute and 60-minute documentary programs.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
Course Fees:
$85.00
  
SJNM 5840:   Collegiate Sports Promotion  
Collegiate sports promotion opens students' minds to why the college sports industry has become a multibillion-dollar business with a unique look at the NCAA, conferences, bowl games, NCAA Tournament, IMG College, IMG Collegiate Licensing, Ole Miss Athletics, sports media, and corporate involvement. Due to the status and importance in people's lives, college sports is considered a profitable and sustainable marketing source now utilized by virtually every industry.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5849:   Health Communication Foundatio  
Integrated Mktg Communication  
Interdisciplinary course on public health and marketing. Students will learn persuasion strategies, linking attitudes to health behaviors at all life stages for varied audiences. Students will also understand media use, strategic planning, and develop hands-on health communication skills.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5850:   Health Communication  
School of Journalism New Media  
This course targets students in communications and health professions interested in health-related careers. It focuses on the growing field of health communication, with an emphasis on health promotion, behavior change campaigns,and health journalism.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5860:   Foundations of Sports  
School of Journalism New Media  
Foundations of Sports opens students' minds to why sports has become a multibillion dollar industry with a unique look at collegiate and professional sports, sports media, athlete representation, corporate involvement, and more.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5870:   Sports Promotion  
School of Journalism New Media  
This course is designed to expose students to strategies and tactics in integrated marketing communications as they relate to the sports industry.  
3 credits  
Prerequisites
SJNM 5860.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5880:   Health Communication  
This course targets students in communications and health professions interested in health-related careers. It focuses on the growing field of health communication, with an emphasis on health promotion, behavior change campaigns, and health journalism.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5890:   Sports Television Production  
The course is designed to provide students with the necessary knowledge and skill set to assume an entry-level role in the world of sports television production.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5900:   Multimedia Storytelling I  
This course will teach journalists how to communicate effectively using graphical content, multimedia, and interactive elements. They will learn how to create a deliberate blend of these elements in order to add value to their storytelling. They will acquire new "hard" skills but also cultivate critical "soft skills" -- adjusting their news sensibilities to accommodate an unceasing news cycle and to think of journalism in terms of an ongoing process.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5911:   IMC Explorations I  
Course focuses on covering emerging issues or specialized content related to the broad fields of integrated marketing communications. May be repeated for credit.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 5912:   IMC Explorations II  
Course focuses on covering emerging issues or specialized content related to the broad fields of integrated marketing communications. May be repeated for credit.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 5920:   Peace Journalism  
The course deals with the role of media in promoting peace. Factors such as culture, religion, history, myth making, stereotyping, and insecurity will be examined.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 5921:   Journalism Explorations I  
Course focuses on covering emerging issues or specialized content related to the broad fields of journalism and new media. May be repeated for credit.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
Course Fees:
$85.00
  
SJNM 5922:   Journalism Explorations II  
Course focuses on covering emerging issues or specialized content related to the broad fields of journalism and new media. May be repeated for credit.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 5960:   Intl. and Multicultural IMC  
Investigation and analysis of cultural diversity in integrated marketing communications and its effect on values, lifestyles and consumer behavior in international markets and within the United States; students will learn to anticipate cultural problems and optimize communications for different societies.  
3 credits  
Prerequisites
SJNM 6010.  
Potentially offered with the following Instruction Type(s):
Lecture/Lab  
SJNM 5999A:   Topics in Journalism II  
School of Journalism New Media  
Perspectives on issues such as social media, new media, international mass communication, mass media and society, journalism ethics, diversity, etc. May be repeated for credit.  
1 - 3 credits  
Potentially offered with the following Instruction Type(s):
Seminar  
SJNM 5999B:   Topics in IMC II  
Intensive exploration of special topics that enhance and complement integrated marketing communications studies, including trends, multicultural issues, technology, emerging media, data analysis, crisis communication, case studies, leadership topics, strategic planning, diversity, etc. May also include developing and/or implementing IMC programs for businesses and other organizations. May be repeated for credit.  
1 - 3 credits  
Potentially offered with the following Instruction Type(s):
Lecture, Lecture/Lab  
SJNM 6001:   Advanced Visual Intelligence  
School of Journalism New Media  
This graduate-level course delves into advanced concepts and applications of visual intelligence in media. Building upon foundational knowledge, students will explore complex theories and practices related to visual communication, design thinking, and multimedia storytelling. Through hands-on projects, critical analysis, and advanced research, students will develop expertise in visual storytelling techniques, data visualization, and ethical considerations in visual communication.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 6008:   Theory of Event Plan. & Mgmt.  
School of Journalism New Media  
Event Event planning is one of the fastest-growing jobs in the economy, with the U.S. Department of Labor projecting a 33% job growth in the field of meeting/event planning through 2022, triple the average of all other jobs. Event management is the process of envisioning, designing, producing, and delivering events (live or virtual), ranging from business conventions and trade shows to festivals and weddings. Additionally, many integrated marketing communications professionals are expected to plan and execute special events to recruit, promote, and appeal to stakeholders as part of their professional responsibilities in a range of fields, including corporate, nonprofit, entertainment, sport, social, health care, and more. This course will provide a foundational understanding of the strategic event management process, including the selection and assessment of methods and techniques utilized in planning, organizing, promoting, and delivering major events for various venues in the special events sector. Students will attend and assess a series of real- world events as well as contribute to the initial phase of pre-event planning for the spring IMC Connect! event hosted by the School of Journalism and New Media.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 6010:   Princ. of Integrtd Mktg. Comm  
School of Journalism New Media  
This course introduces the basic disciplines of IMC: advertising, sales promotion, public relations, direct marketing, database marketing, proximity marketing, Internet marketing communication and relationship marketing.  
3 credits  
Potentially offered with the following Instruction Type(s):
Seminar  
SJNM 6068:   Advanced Event Plan. and Mgmt.  
This course will advance an understanding of the strategic event management process, including the selection and assessment of methods and techniques utilized in planning, organizing, promoting, and delivering major events for various venues in the special events sector. In this hands-on "learn by doing" seminar, students will take an active role in planning the School of Journalism and New Media’s spring IMC Connect! conference in addition to covering a wide range of subjects relevant to event marketing from both macro (global) and micro (organization) perspectives. Therefore, Advanced Event Planning and Management will be an upper-level course dedicated to exploring the mediums influencing the who, what, when, where, and why of event planning and management. This course will acquaint students with the practical knowledge and analytical skills necessary to create, evaluate, and execute events on many levels. This course will also provide lectures, real-life event experiences, group assignments, and engaging activities that will help students in developing strong skill sets to take to future job and/or internship interviews in their respective fields of study.  
3 credits  
Potentially offered with the following Instruction Type(s):
Seminar  
SJNM 6082:   Nonprofit Marketing Comm.s  
This course explores the communication channels and strategies common to those operating and leading nonprofit organizations. Nonprofits often promote their missions and fundraise using online advocacy. Online advocacy is a survey of internet use and the tools it provides to promote an issue, business, or nonprofit. This advocacy is demonstrated through a number of different formats and strategies and commonly includes the use of dedicated social networking sites.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 6090:   Special Problems in IMC  
Directed individual study or professional project. May be repeated for credit.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 6095:   Communication Internship  
School of Journalism New Media  
Internship experience in communication for journalism graduate students.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 6100:   Multimedia Storytelling II  
Expanding on the principles and techniques learned in Multimedia Storytelling I, students marry new media production skills to an evolving news sensibility, producing "out of the box" projects that may bend the rules of traditional news media thinking. This project-based course investigates selected areas of digital media in-depth.  
3 credits  
Prerequisites
SJNM 5400 or SJNM 5900.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 6310:   Consumer Research and Insights  
School of Journalism New Media  
This course introduces basic methods for generating and acquiring information and data useful for IMC applications.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 6410:   Cons. Behavior/Target Behavior  
Consumer behavior is an attempt to use the insights and techniques of the social sciences to understand and predict how people will respond to messages, products, and distribution channels.  
3 credits  
Prerequisites
SJNM 6010.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 6510:   Brand and Relhip Strategies  
School of Journalism New Media  
Focuses on critical thinking and problem solving in choosing the goals and tactics that will enable a firm to grow its business and develop its brand and relationships with key customers. Includes detailed examination of classic brand-building strategies and the ways in which marketers have developed and communicated strategies.  
3 credits  
Prerequisites
SJNM 6010.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 6530:   Problems in Public Opinion  
Integration of theory with research methods for the production of a research project.  
3 credits  
Potentially offered with the following Instruction Type(s):
Seminar  
SJNM 6540:   Seminar in Communications Law  
Continuation of Communication Law with concentration on specific areas of law in regard to the mass media.  
3 credits  
Potentially offered with the following Instruction Type(s):
Seminar  
SJNM 6550:   Seminar in Hist. of Mass Media  
Concentrated analysis and discussion of readings on media history.  
3 credits  
Potentially offered with the following Instruction Type(s):
Seminar  
SJNM 6590:   Advanced IMC Campaigns  
This course serves as a capstone in which students apply theory, strategy, and skills in integrated marketing communications to develop a campaign.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 6598:   Directed Study  
School of Journalism New Media  
Directed individual study or professional project. (May be repeated once for credit).  
1 - 3 credits  
Potentially offered with the following Instruction Type(s):
Independent Study  
SJNM 6610:   Creative Dev. and Direction  
This course covers - from start to finish - the many facets of IMC creative development and management, all of which are combinations of both right and left-brain thinking.  
3 credits  
Prerequisites
SJNM 6510.  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 6640:   Jour. Practices and Ethics  
Analysis of the people who report the news within the context of a time period, an ethical issue, a specific media or any other construct that provides a cohesive whole. Issues covered will range from professional problems to the human, social, and other consequences of news, news practices and news technology on the people who report the news.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 6680:   Narrative Journalism  
In-depth, non-fiction narrative writing course for print, radio and online, consisting of features, profiles, personal essays, travel writing and sports analysis. Considers the practice of narrative journalism within the context of American journalism-literay history and within the context of daily news, giving student writers an expansive platform to explore topics of interest.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 6765:   Documentary and Social Issues  
This course probes what role documentary film has had in bringing light to key social problems and issues, whether in the stories of individuals or groups caught in the mesh of those issues or through dramatic events those issues helped create.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 6950:   Communication Internship  
School of Journalism New Media  
Internship experience in communication for journalism graduate students.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 6990:   Graduate Directed Study  
School of Journalism New Media  
This is a directed independent study for the integrated marketing communications graduate program.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
SJNM 6997A:   Thesis  
School of Journalism New Media  
No grade  
1 - 12 credits  
Potentially offered with the following Instruction Type(s):
Thesis  
SJNM 6999A:   Advanced Topics in Journalism  
Advanced perspectives on issues such as international mass communication, media and society, journalism ethics, diversity, communication theory, etc. May be repeated for credit.  
3 credits  
Potentially offered with the following Instruction Type(s):
Seminar