Marketing (MKTG)

MKTG 1001:   New Tnd. & Opportunities in Mk  
Mktg Analytics Prof Sales  
This course examines the most current trends and opportunities in some of marketing's most popular subfields, such as digital and social media marketing, influencer marketing, professional sales, advertising and promotion, brand management, social marketing, retailing, and supply chain management, among others. Business and career opportunities in each subfield are identified and discussed, giving students a holistic introduction to marketing in today’s modern business world. Freshman/Sophomore Standing Only.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 1002:   Creating & Mktg. Your Personal  
Mktg Analytics Prof Sales  
This course teaches students how to put their best foot forward in today's competitive marketplace by crafting a clear personal image (brand) and then consistently conveying that image. Students will develop their personal brand and then examine the tools available to appropriately convey their message to different audiences upon graduation (e.g., social media, job interviews, networking events). Freshman/Sophomore Standing Only.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 1003:   Influencer Mktg. in Soc. Media  
Mktg Analytics Prof Sales  
Influencer marketing has become an extremely popular and pervasive social media marketing strategy. This course considers this topic from the perspectives of the influencers, as well as the companies that hire them. Specifically, students learn how to increase their social media influence, build unique influencer brands that attract the best companies for them, and maximize their personal profit. They then examine influencer marketing from the company’s viewpoint by focusing on how companies utilize influencers to accomplish their strategic business. Freshman/Sophomore Standing Only.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 1004:   The Dark Side of the Gbl. Sup.  
Mktg Analytics Prof Sales  
This course examines breakdowns in legitimate global supply chains that allow for "dark" behavior, such as diversion, the gray market, unauthorized production, theft, return fraud, and repackaging. Students will learn about the segments of the global supply chain and possible risks at each point, as well as methods to protect and secure the supply chain. Freshman/Sophomore Standing Only.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 3000:   Marketing Principles  
Mktg Analytics Prof Sales  
Basic principles and practices of marketing. This introductory course provides an understanding of the scope of marketing and its environment, social responsibility and ethics in marketing, the elements of the marketing mix-product, price, promotion, and distribution, how consumers make decisions and how to research and identify target markets. Students may take either MKTG 3000 or GBUS 3500, but not both for credit toward a degree. 54 Earned Hours Required.  
3 credits  
Prerequisites
ACCY 2010 and ECON 2020 and (MATH 1210 or 1250 or 1200 or 2512 or 2612) and (MATH 2511 or 2611 or 2711) and (ECON 2300 OR BUSN 2300)  
Potentially offered with the following Instruction Type(s):
Lecture  
Course Fees:
$30.00
  
MKTG 3053:   Advertising and Promotion  
Mktg Analytics Prof Sales  
Overview of the concepts, strategies, and tactics of modern advertising, its career paths, and how it builds relationships between consumers and brands. Topics include understanding how advertising has an impact on culture and society; how to develop synergy between marketing communication tools such as public relations, event sponsorship, sales promotions, and digital platforms; and how to place and evaluate ads in traditional and digital media.  
3 credits  
Prerequisites
54 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 3054:   Prof. Selling & Relhip Mktg  
Mktg Analytics Prof Sales  
Presents personal selling as a professional marketing activity. Coverage includes effective selling methods and application of selling theories to the modern marketing concept. Active learning via in-class presentations and role-playing exercises are used.  
3 credits  
Prerequisites
54 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 3061:   Retailing and E-Commerce  
Mktg Analytics Prof Sales  
This course introduces students to the basic concepts of retailing and e-commerce. Subjects covered include the structure of retailing, analysis of the retail consumer, franchising, supplier relationships, location planning and analysis, store design and visual merchandising, as well as legal and ethical issues in the retail and e-commerce environment.  
3 credits  
Prerequisites
54 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 3072:   Intro to Oper & Sup Chain Mgmt  
Mktg Analytics Prof Sales  
This survey course provides an understanding of scope of operations management and its environment - value chains. Topics include structural (e.g., capacity, facility, technical, and logistical & supply chain), and infrastructural (e.g., workforce, production planning, materials control, performance measures, and organization renewal and improvement) issues in operations of an organization. Students will draw upon prior knowledge of statistics. Particular emphasis will be placed upon applying analytical tools and frameworks to improve business processes that cross internal functional and cross organizational boundaries. Students may take either MKTG 3072 or GBUS 3200, but not both for credit toward a degree. Students may not receive credit for MANF 3250 and MKTG 3072 or MANF 4650 and MKTG 3072. 54 Earned Hours Required.  
3 credits  
Prerequisites
ACCY 2010 and ECON 2020 and (MATH 1210 or 1250 or 1200 or 2512 or 2612) and (MATH 2511 or 2611 or 2711) and (ECON 2300 OR BUSN 2300)  
Potentially offered with the following Instruction Type(s):
Lecture  
Course Fees:
$30.00
  
MKTG 3411:   Consumer Behavior  
Mktg Analytics Prof Sales  
This course involves the study of consumer behavior: the decision-making process as well as the internal and external factors that influence it. The course emphasizes understanding the relevance of CB to marketers and its application in developing effective marketing.  
3 credits  
Prerequisites
MKTG 3000 or GBUS 3500 with a minimum grade of C.  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 3560:   Legal, Soc. & Eth.al Iss. in M  
Mktg Analytics Prof Sales  
This course focuses on various external issues and constraints that often impact upon a marketing manager's decisions yet are typically beyond the manager's control. Specifically, it addresses the legal/regulatory issues that impact marketing and both historical as well as contemporary social, ethical, and institutional factors.  
3 credits  
Prerequisites
MKTG 3000 or GBUS 3500 with a minimum grade of C.  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 3570:   Dev.ing Prod.s Customers Want  
Mktg Analytics Prof Sales  
This course is designed around three main topics: capturing the voice of the customer to assess the needs and desires of an established firm’s target market; refining and/or developing the firm’s products/brands to meet those needs and desires based on feedback from customers and salespeople; and integration into the firm’s broader selling and product promotion strategies.  
3 credits  
Prerequisites
MKTG 3000 or ENGR 3090 with a minimum grade of C.  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 3580:   Services Marketing  
Mktg Analytics Prof Sales  
This course addresses the challenge of marketing services and managing the service component of product/services combinations. Issues covered include service design, quality definition, satisfaction measurement, performance guarantees, and internal and external marketing planning and execution.  
3 credits  
Prerequisites
MKTG 3000 or GBUS 3500 with a minimum grade of C.  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 3600:   Excel for Marketing  
Mktg Analytics Prof Sales  
The applied analysis of strategic marketing issues with an emphasis on developing students' Excel capabilities.  
3 credits  
Prerequisites
MKTG 3000 or GBUS 3500 with a minimum grade of C.  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 3680:   Marketing for Social Good  
Mktg Analytics Prof Sales  
The marketing field is trending toward encouraging and supporting marketing behavior that benefits consumer welfare and quality of life for all those affected by consumption. This course focuses on strategies for changing consumers' behaviors in ways that benefit the consumer, society, and/or the environment (e.g., engaging in healthier behaviors; promoting sustainability; encouraging charitable actions, etc.).  
3 credits  
Prerequisites
MKTG 3000 with a minimum grade of C.  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 3700:   Social and Digital Media Str  
Mktg Analytics Prof Sales  
An examination of social and digital media marketing strategy and implementation as part of a broader omnichannel marketing campaign. Students will gain an understanding of available digital channels and platforms and learn how to develop an integrated digital and/or social media strategy from formulation to execution.  
3 credits  
Prerequisites
MKTG 3000 with a minimum grade of C.  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 3710:   Soc. and Digital Media Metrics  
Mktg Analytics Prof Sales  
An overview of measurement systems used to evaluate the effectiveness of social and digital media strategies. The course emphasizes using available performance data to inform strategic decisions with the goal of optimizing digital marketing campaigns. Students will complete the Google Analytics Individual Qualification and Google AdWords certifications, or equivalent.  
3 credits  
Prerequisites
MKTG 3000 with a minimum grade of C.  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 3810:   Sales Tech. and CRM Strat.  
Mktg Analytics Prof Sales  
This course introduces the student to the activities involved in supporting buyer-seller interactions and the personal selling function using the principles of Customer Relationship Management (CRM). Its purpose is to provide skills in marketing and sales force technologies (including automation and augmentation), and be able to use those skills in areas related to prospecting, time and territory management, and managing customer follow-up, etc.  
3 credits  
Prerequisites
MKTG 3000 with a minimum grade of C.  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 3997A:   Honors Thesis in Marketing  
Mktg Analytics Prof Sales  
Honors students engage in individual research and writing for their thesis project under the supervision of a faculty member. May be repeated for credit to a maximum of 6 hours. Marketing majors may apply a maximum of 3 credit hours of Mktg 395 toward major field electives or toward a specific marketing emphasis area with department chair approval. A maximum of 3 hours may apply toward a minor in marketing. Must be a student in the Sally McDonnell Barksdale Honors College. Must get approval from the Sally McDonnell Barksdale Honors College.  
3 credits  
Prerequisites
24 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Thesis  
MKTG 3999A:   Topics in Marketing Abroad  
Mktg Analytics Prof Sales  
The study of marketing topics across national and cultural boundaries. Students examine the nature and framework of international marketing while studying abroad. May be repeated with permission from the department chair. Must be in good academic standing during the semester abroad. Must get academic approval from the dean’s office and marketing department chair prior to going abroad. 24 Earned Hours Required.  
1 - 6 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 4001:   Business Analytics  
Mktg Analytics Prof Sales  
Students develop critical skills for today's intensive, data-driven decision making through practical-use cases cutting across multiple business functions. Students gain experience with relevant software tools and apply descriptive and predictive analytics to data describing markets, customers, products, services, and industries. Emphasis is placed on applications, concepts, and the interpretation and communication of results 54 Earned Credits.  
3 credits  
Prerequisites
)ECON 2300 or BUSN 2300) and 54 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 4088:   Value Creation Using Mach. Str  
Mktg Analytics Prof Sales  
Survey of techniques and processes involved in the transfer of labor from humans to machines in sales and marketing environments.  
3 credits  
Prerequisites
54 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Seminar  
MKTG 4520:   Global Mktg. & Supply Chain  
Mktg Analytics Prof Sales  
Extending domestic marketing concepts into the global marketplace: first, planning and executing trial international exports; followed by studying firms extending activities into multinational trade, and eventually transitioning into truly global strategies and tactics. Course includes an emphasis on cultural issues in extending markets into these non domestic settings.  
3 credits  
Prerequisites
MKTG 3000 with a minimum grade of C.  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 4550:   Negotiations for Strong Relhip  
Mktg Analytics Prof Sales  
An overview of the essential skills and knowledge required for successful negotiation in sales and marketing relationships. This course integrates experiential and intellectual components of negotiation to help students resolve conflict, bargain, and handle different perspectives. Students will develop a systematic and persuasive approach to negotiating with colleagues, supervisors, clients, and other important external stakeholders. Ultimately, students will leave this course equipped with skills that help predict, interpret, and shape the behaviors of important stakeholders in competitive situations.  
3 credits  
Prerequisites
MKTG 3000 or MKTG 3054 with a minimum grade of C.  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 4580:   Sales Management  
Mktg Analytics Prof Sales  
Theory, principles, and practices of sales force administration for business manufacturing, wholesaling, and service enterprises. Topics include recruiting, training, compensation, and performance appraisal.  
3 credits  
Prerequisites
MKTG 3000 with a minimum grade of C.  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 4620:   Distribution & Logistics Mgmt.  
Mktg Analytics Prof Sales  
Design and management of systems for the movement of products in supply chain from points of origin to points of consumption. Emphasis is on integration of logistics and supply chain activities including transportation, warehousing, materials handling, inventory planning, information management, customer service, facility location and forecasting.  
3 credits  
Prerequisites
MKTG 3000 or MKTG 3072 with a minimum grade of C.  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 4650:   Integrtd Med. Plan. Essentials  
Mktg Analytics Prof Sales  
This course introduces students to the basic principles of developing an integrated media plan. By understanding the synergy between paid, owned, and earned media, students refine their creative, analytical, and presentation skills for a career in marketing communications. Students learn the inner workings of the multimedia industry and how to understand basic media terminology, interpret syndicated research, gather audience insights, analyze the competition, set objectives and, ultimately, create an effective and engaging campaign.  
3 credits  
Prerequisites
MKTG 3000 with a minimum grade of C.  
Potentially offered with the following Instruction Type(s):
Laboratory, Lecture  
MKTG 4750:   Anal. Tools for Sup. Chain Mgm  
Mktg Analytics Prof Sales  
The course is an exploration of modern global supply chain management. It covers a balanced view of purchasing, operations, distribution, and logistics in creating value for customers. Modeling techniques will be used to integrate these functions along the global chain.  
3 credits  
Prerequisites
MKTG 3000 or MKTG 3072 with a minimum grade of C.  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 4770:   Integrated Supply Chain Mgmt.  
Mktg Analytics Prof Sales  
This course covers fundamentals of supply chain management, buying/sourcing, making, moving, and selling activities, with particular emphasis on relationship and data-driven management in the networks of global supply chain. Students will use technology for slicing and dicing data in forecasting, analysis of variability in supply and demand, customer wants and values, retailing, advertising, and market research.  
3 credits  
Prerequisites
MKTG 3000 or MKTG 3072 with a minimum grade of C.  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 4790:   Decision Systems  
Mktg Analytics Prof Sales  
Systems models for decision-oriented problems and computer solution methods; description problems and techniques for resource allocation.  
3 credits  
Prerequisites
MKTG 3072 and MKTG 4750.  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 4900:   Marketing Policy and Strategy  
Mktg Analytics Prof Sales  
A course focusing on the integration and application of marketing knowledge. Marketing strategy and management are explored through the use of rigorous case studies, leading articles from the business press, and a hands-on marketing management computer simulation. Both analytical and creative thinking are emphasized.  
3 credits  
Prerequisites
MKTG 3000 with a minimum grade of C.  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 4950:   Mktg. and Sales Consultancy  
Mktg Analytics Prof Sales  
Application of marketing and sales strategy to a real-world problem presented by an actual organization. Students work together as a marketing consulting team to help resolve a current marketing issue. The teams work under the direction of a faculty adviser who guides their work and serves as a resource for the team. By participating in the course, students get hands-on experience in tools aimed at identifying and describing marketing problems/opportunities, using ideation and design thinking tools to develop creative ideas, and applying marketing mix elements in implementing the proposed plan.  
3 credits  
Prerequisites
MKTG 3000 with a minimum grade of C.  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 5250:   Marketing Research  
Mktg Analytics Prof Sales  
The role of research in marketing decision making, research design and methodology, appraisal of alternative research methods, concepts of dealing with and collecting primary data.  
3 credits  
Prerequisites
MKTG 3000 with a minimum grade of C and BAIS 3000 and (ECON 2300 or BUSN 2300) and (ECON 3020 or BUSN 3020).  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 5750:   Marketing Research  
Mktg Analytics Prof Sales  
The role of research in marketing decision making, research design and methodology, appraisal of alternative research methods, concepts of dealing with and collecting primary data.  
3 credits  
Prerequisites
MKTG 3000 with a minimum grade of C and BAIS 3000 and (ECON 2300 or BUSN 2300) and (ECON 3020 or BUSN 3020).  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 6200:   Advanced Directed Study  
Mktg Analytics Prof Sales  
Students work with one or more faculty members to develop in-depth knowledge of the critical theories, research methods, and associated literature pertaining to a specific topical area. Drawing on this knowledge, the student will subsequently utilize the advice, coaching, and supervision of the mentoring faculty instructor(s) to conduct original research projects. A primary course goal is the creation of a manuscript(s) to be submitted for presentation at a scholarly conference and/or publication in a refereed journal.  
3 credits  
Potentially offered with the following Instruction Type(s):
Independent Study  
MKTG 6600:   App. Multivariate Statistics  
Mktg Analytics Prof Sales  
A critical examination of the theory and assumptions underlying the major multivariate statistical techniques of multiple regression, discriminant analysis, canonical correlation, factor analysis, categorical data analysis, and multivariate analysis of variance. Also examined is what the literature says regarding the consequences of violating the assumptions and showing how the major statistical software packages can be used to test crucial assumptions.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 6610:   Research Seminar: Method I  
Mktg Analytics Prof Sales  
The steps in the research process, including problem statement, hypothesis formulation and testing, design and analytical options of special relevance to field.  
3 credits  
Potentially offered with the following Instruction Type(s):
Seminar  
MKTG 6640:   Method II-Measr. & Scaling  
Mktg Analytics Prof Sales  
The objectives of this course are to introduce the student to the foundations of scientific investigation, the procedures used in scale development, including assessment of validity and reliability, and, in turn, how this set of procedures is used to develop a scale for the measurement of a construct applicable to the student’s area of research interest.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 6650:   Causal Modeling in Marketing  
Mktg Analytics Prof Sales  
The art of constructing, estimating, and stimulating sets of relations representing processes, behaviors, or causal phenomena of intellectual interest in marketing.  
3 credits  
Potentially offered with the following Instruction Type(s):
Seminar  
MKTG 6660:   Advanced Mktg. Res. Methods  
Mktg Analytics Prof Sales  
The objectives of this course are to review new and emerging research methodologies used in marketing and to allow the student to develop a depth of understanding of these approaches, which will permit the student to effectively use them in one’s research and evaluate the research done by others.  
3 credits  
Potentially offered with the following Instruction Type(s):
Seminar  
MKTG 6680:   Advanced Marketing Readings I  
Mktg Analytics Prof Sales  
A synthesis of the current and “classic” literature in marketing thought, including applications of managerial decision making to problems in marketing.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 6710:   Preparing Research Proposals  
Mktg Analytics Prof Sales  
The goal of this course is to prepare students to begin serious development of their dissertation and to stimulate interest in research and publication. Topics covered include basic research design; review of methods of collecting data in library, field, and laboratory settings; data analysis; research funding; costing; and reporting.  
3 credits  
Potentially offered with the following Instruction Type(s):
Seminar  
MKTG 6720:   Buyer Bhvr. & E-Comrc. Strat.  
Mktg Analytics Prof Sales  
The purpose of this course is to emphasize issues of electronic commerce as they affect buyer behavior and the development of an effective marketing strategy. Particular emphasis will be placed on research and measurement of emerging issues in the field.  
3 credits  
Potentially offered with the following Instruction Type(s):
Seminar  
MKTG 6997A:   Thesis  
Mktg Analytics Prof Sales  
No grade  
1 - 12 credits  
Potentially offered with the following Instruction Type(s):
Thesis  
MKTG 6999A:   Special Topics in Marketing  
Mktg Analytics Prof Sales  
This seminar covers a varying range of topics depending on the expertise of the instructor.  
3 credits  
Potentially offered with the following Instruction Type(s):
Seminar  
MKTG 7600:   Applied Quantitative Analysis  
Mktg Analytics Prof Sales  
This doctoral seminar focuses on the application of panel-data techniques and the assumptions underlying the models that give rise to them. Topics deal with violations of the regression assumptions, endogeneity, fixed effects, random effects models, probit and logit models, as well as structural equations. Special topics that are current in marketing research will be covered.  
3 credits  
Potentially offered with the following Instruction Type(s):
Seminar  
MKTG 7620:   Marketing Management  
Mktg Analytics Prof Sales  
A comprehensive survey course studying managerial approaches to the making of marketing decisions. Substitution of another 600-level marketing course permitted for student with undergraduate majors/minors in marketing.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 7640:   Seminar in Mktg./Bus. Ethics  
Mktg Analytics Prof Sales  
The focus of this course is to provide a critical review of selected literature in different topic areas in marketing/business ethics. The course is designed to help you become conversant in the classical and contemporary literature as well as major streams of thought in marketing/business ethics.  
3 credits  
Potentially offered with the following Instruction Type(s):
Seminar  
MKTG 7660:   Advanced St. in Cons. Behavior  
Mktg Analytics Prof Sales  
An analysis of the various contributors in the area of consumer research with an emphasis on current and classic consumer behavior literature.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 7680:   Marketing Comm. Thought  
Mktg Analytics Prof Sales  
Content covers emerging research in the area of customer relationship management.  
3 credits  
Potentially offered with the following Instruction Type(s):
Seminar  
MKTG 7690:   Theoretical Fndtns of Mktg.  
Mktg Analytics Prof Sales  
A synthesis of the current and “classic” literature in marketing thought, including applications of managerial decision making to problems in marketing.  
3 credits  
Potentially offered with the following Instruction Type(s):
Seminar  
MKTG 7710:   Experimental Design & Analysis  
Mktg Analytics Prof Sales  
Randomized experiments are critical tools for testing theory and highlighting managerial implications in marketing research. This seminar focuses on how to appropriately design experiments, as well as how to appropriately collect, analyze, and report experimental data, in order to expand marketing theory and practice.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 7720:   Qualitative Research Methods  
Mktg Analytics Prof Sales  
This course provides an overview of qualitative research philosophies and methods. It specifically focuses on how marketing researchers choose phenomena to study, articulate research objectives and questions, select an appropriate qualitative research methodology and data source, analyze qualitative data, and write a report of the findings.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
MKTG 7998A:   Dissertation  
Mktg Analytics Prof Sales  
No grade  
1 - 18 credits  
Potentially offered with the following Instruction Type(s):
Dissertation