General Business (GBUS)

GBUS 1010:   Building Your Side Hustle  
Management  
The job market of the future is unpredictable, so you need to be able to act on opportunities as you find them. This course focuses on building the skills and initiative needed for personal success. Along the way, it covers topics such as creativity, personal selling, how to be charismatic, working collaboratively and acting with courage. The class concludes with the execution of the Trader Challenge, where students start with a small object, like a pen, and attempt to escalate trades to accomplish a personal goal.  
3 credits  
Potentially offered with the following Instruction Type(s):
Lecture  
GBUS 3100:   Information Tech. in Business  
Management  
This course prepares students to function effectively in the modern information-driven business environment. Topics covered include ways in which information technology can be used to increase team and company productivity, the impact of information technology-based systems on organizational competitiveness, and the common tools used to improve individual effectiveness in technology-enabled professional settings. GBUS 3100 may not be used as a 3000+ business elective. Students may take either GBUS 3100 or BAIS 3000, but not both for credit toward a degree.  
3 credits  
Prerequisites
54 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
Course Fees:
$35.00
  
GBUS 3200:   Essentials of Sup. Chain Mgmt.  
Management  
This survey course provides an understanding of scope of supply chain management. Topics include strategic and tactical issues in supply chain management. Emphasis will be placed upon understanding of managerial issues related to customer relationship management, operations management, and procurement management. GBUS 3200 may not be used as a 3000+ business elective. Students may take either GBUS 3200 or MKTG 3072, but not both for credit toward a degree.  
3 credits  
Prerequisites
54 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
GBUS 3300:   Essentials of Finance  
Management  
Essentials of Finance is a survey of finance covering a broad range of finance topics, appropriate for a general business major. While the course is designed to cover managerial finance, attention will be paid to relating corporate topics to personal financial decisions that everyone will be exposed to at some point during their lives. GBUS 3300 may not be used as a 3000+ business elective. Students may take either GBUS 3300 or FINA 3000, but not both for credit toward a degree.  
3 credits  
Prerequisites
ACCY 2010 and ACCY 2020 and ECON 2020 and ECON 2030  
Potentially offered with the following Instruction Type(s):
Lecture  
GBUS 3500:   Essentials of Marketing  
Management  
Essentials of Marketing examines the key components of marketing in a globally competitive environment. The class begins with a review of career opportunities in marketing and career planning. Next, the class explores economic fundamentals and analytics in marketing. The class focuses on the ways organizations provide value to consumers and society through satisfying needs. Topics include market segmentation, marketing strategy, consumer buying behavior, and organizational buying behavior. The class also investigates ways to improve decisions based on marketing research. The marketing mix forms a key component of the class, including the key elements of product planning and new-product development, logistics and supply chains, marketing channels and intermediaries, promotional techniques, including personal selling, advertising, public relations, sales promotion, and pricing. Finally, the class will also study ethical dimensions of marketing in a consumer- oriented world. GBUS 3500 may not be used as a 3000+ business elective. Students may take either GBUS 3500 or MKTG 3000, but not both for credit toward a degree.  
3 credits  
Prerequisites
54 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
GBUS 3700:   Entrepreneurship and Mgmt.  
Management  
This course is an entrepreneurial approach to the study of business management covering a broad range of management topics, appropriate for a general business major. While the course is designed to introduce the student to a manager's planning, organizing, leading, and controlling responsibilities, its focus is on the practical application of these skills and adaptive behavior in a business environment from an entrepreneurial orientation. GBUS 3700 may not be used as a 3000+ business elective. Students may take either GBUS 3700 or MGMT 3000, but not both for credit toward a degree.  
3 credits  
Prerequisites
54 Earned Credits.  
Potentially offered with the following Instruction Type(s):
Lecture  
GBUS 4999A:   General Business Topics Review  
Management  
This course is a review of the relevant topics in business that undergraduates should learn. The course serves as the senior capstone for business students in the general business major. It is entirely online, no physical course meetings or recording will take place with the exception of a standardized exam administered at the conclusion of the course. GBUS 4999A may not be used as a 3000+ business elective.  
3 credits  
Prerequisites
(GBUS 3100 or BAIS 3000) and (GBUS 3200 or MKTG 3072) and (GBUS 3300 or FINA 3000) and (GBUS 3500 or MKTG 3000) and and (GBUS 3700 or MGMT 3000).  
Potentially offered with the following Instruction Type(s):
Lecture  
Course Fees:
$35.00