Entrepreneurship (ENTR)
ENTR 1000: Social Entrepreneurship
Management
Mission-driven businesses harness the power of the marketplace to solve social, environmental, or economic problems and/or create social value. The goal of this course is to illustrate the process of social entrepreneurial problem solving, arm students with some of the practical skills required for a value-centered career, and empower them as change agents to make a difference starting right now. The students will bring their passion, and the course will provide the tools and opportunity to practice social entrepreneurship through community engagement.
3 credits
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 3140: Arts Entrepreneurship
Management
The goal of this course is to provide students with the tools necessary to become effective arts leaders and to understand what is required to succeed in entrepreneurial arts ventures. The course will cover topics such as mission statements, personnel analyses, financial analyses including income and expense projections, marketing plans, and legal issues. For each of these topics, students will examine the challenges and changing nature of entrepreneurship and innovation that are unique to the arts. The course will explore special topics from the music, film, television, theatre, live performance industries and others.
3 credits
Prerequisites
54 Earned Credits.
54 Earned Credits.
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 3150: Franchising
Management
This course will focus on the business model of franchising both as a franchisee and a franchisor. This course will explore its popularity, when it is effective, as well as the dark sides of franchising to explore the important concerns that students should have when exploring franchises. This course will review principles from strategic management, marketing, and other business disciplines in the franchising context to help students evaluate this popular and frequently successful route to entrepreneurship.
3 credits
Prerequisites
54 Earned Credits.
54 Earned Credits.
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 3170: Social Influencing in Sport
Management
The goal of this course is to learn how social media influences today’s sports industry. The course will review how social influencing in sport can be leveraged into entrepreneurship opportunities for its participants and consumers. The discussion will review various trends in sport to include but not limited to social activism, brand development, and college athletics’ name, image, and likeness laws.
3 credits
Prerequisites
54 Earned Credits.
54 Earned Credits.
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 3180: Design Thinking for Innovation
Management
In this course, we provide an overview of design thinking and work with a model containing four key questions to help you understand design thinking as a problem-solving approach. Learn how to identify hidden customer needs and improve the customer experience through interviews, journey mapping, and prototyping. Through interactive lectures, dynamic discussions, readings, in-class exercises, and a real-world team project challenge, you'll be encouraged to reflect on your insights and learn the design thinking skills, techniques, and strategies you need to successfully develop your own road map for implementing innovations.
3 credits
Prerequisites
54 Earned Credits.
54 Earned Credits.
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 3190: Entrepreneurial Law
Management
This course focuses on the legal planning and protections necessary to successfully form, maintain, and grow a business. Through lectures, readings, quizzes, and examinations, the class will actively examine business torts and pathways to mitigate and prevent risk both to the entrepreneur but also to the business and employees. The course will teach students to approach common contractual agreements, financing opportunities, and sales with the application of legal strategies and to approach employment relationships with knowledge of federal regulations and compliance issues including practical application in employment scenarios. Moreover, it will introduce concepts in protecting and preserve the value in the entrepreneur’s brand and ideas through intellectual property law theories.
3 credits
Prerequisites
54 Earned Credits.
54 Earned Credits.
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 3200: Quickbooks
Management
An introductory course of the QuickBooks Pro accounting software, including setting up a new company and chart of accounts; recording transactions with customers, vendors and employees; managing lists; running reports and customizing them; changing forms and generating letters.
3 credits
Prerequisites
54 Earned Credits.
54 Earned Credits.
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 3210: Entrepreneurial Pitching
Management
Study of the pitching and selling in a small or startup organization, development of techniques for making an effective pitch for potential investors, a sales presentation, and developing and maintaining account relationships. The course also will review presentation and selling techniques and other sales functions including organization, allocation, recruitment, selection, training, motivation, compensation, and sales force evaluation and control.
3 credits
Prerequisites
54 Earned Credits.
54 Earned Credits.
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 3220: Biomedical Entrepreneurship
Management
The objective of this course is to introduce and familiarize students with a conceptual framework on entrepreneurship in the broad areas of biomedical, health, and engineering. This course teaches students to become scientist-entrepreneurs with a special focus on the commercialization of their inventions and trains them to think in a business mindset.
3 credits
Prerequisites
54 Earned Credits.
54 Earned Credits.
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 3231: Digital Marketing
Management
This course provides students with an introduction to digital marketing topics, and addresses ethical and regulatory factors that heavily influence organizational strategy in today's marketplace. This course enables the student to construct and deliver a web-based and social media-based marketing campaign. The course will focus on specific and actionable information and prepare the student to complete Google Digital Garage certification or equivalent.
3 credits
Prerequisites
24 Earned Credits.
24 Earned Credits.
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 3232: Digital Marketing II
Management
Builds on the foundation of Ent 386: Digital Marketing I by further exploring selected tools for effective digital strategy. This course provides a more detailed study of search engine optimization (SEO) and paid search advertising, two key components of contemporary entrepreneurial/small business digital marketing. The course first addresses each component individually, identifying practices to achieve their respective positive business outcomes in isolation. Next, the course guides students through the process of evaluating search engine strategies with web analytics for the purpose of combining SEO and paid search tactics to achieve optimal results.
3 credits
Prerequisites
ENTR 3231 and 24 Earned Credits.
ENTR 3231 and 24 Earned Credits.
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 3240: e-Comrc. Str for Entrepreneurs
Management
Most of today’s organizations must integrate some degree of e-commerce into their operational frameworks. E-commerce is not limited to the sale of tangible products online, although this is a popular business model. It extends to all entities seeking online transactions with target customers, including subscription services, nonprofit and charitable organizations, and governmental entities, among others. This course introduces important concepts, skills, and tactics that are necessary for successful e-commerce strategy. Covered topics include content creation, inventory management, popular transaction platforms, e-commerce performance metrics, brand promotion, payment solutions, and the particulars of common online platforms (Amazon, Etsy, etc).
3 credits
Prerequisites
54 Earned Credits.
54 Earned Credits.
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 3300: Topics in Entrep. Abroad
Management
The study of entrepreneurship topics across national and cultural boundaries. Students examine the nature and framework of international entrepreneurship while studying abroad. May be repeated with permission from the department
1 - 6 credits
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 3900: Business Venturing
Management
This course covers the entrepreneurial process from conception to birth of a new venture. It concentrates on the attributes of successful entrepreneurs, opportunity recognition, venture screening, identification of resources, and business planning to learn how to turn opportunities into a viable business. Through lectures, classroom discussions, readings, and evaluation of new venture opportunities, students will experience what entrepreneurs undergo throughout the entrepreneurial process of launching a new venture.
3 credits
Prerequisites
MGMT 3000.
MGMT 3000.
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 3997A: Honors Thesis in Entrep.
Management
Honors students engage in individual research and writing for their thesis
project under the supervision of a faculty member. May be repeated for credit to
a maximum of 6 hours. Entrepreneurship or management majors may apply a maximum
of 3 credit hours of Ent 395 toward major field electives with department chair
approval. A maximum of 3 hours may apply toward a minor in entrepreneurship.
Must be a student in the Sally McDonnell Barksdale Honors College. Must
get approval from the Sally McDonnell Barksdale Honors College.
3 credits
Prerequisites
24 Earned Credits.
24 Earned Credits.
Potentially offered with the following Instruction Type(s):
Thesis
Thesis
ENTR 4099: Venture Accelerator
Management
This course is a multidisciplinary, interactive, team-based, experiential program focused on the startup process with special emphasis on leveraging lean entrepreneurial thinking skill sets and tools as well as gaining a greater understanding of early-stage planning and testing through customer feedback. The course will be organized around lectures, readings, class discussions, workshops, and a team- based launch project. Preference for this course is entrepreneurship majors, but the course is not exclusive to them.
3 credits
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 4110: Project Mgmt. for PMI Certific
Management
Central to modern organization is the flexibility and customer focus embodied in modern project management. Regardless of a student’s destination career, the speed of modern organization and commerce demands strong organizational skills. This course serves as a foundation for those skills and prepares the students for a CAPM or PMP certification exam administered by the Project Management Institute that employers will value.
3 credits
Prerequisites
54 Earned Credits.
54 Earned Credits.
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 4120: Basics of Applied Intl. Trade
Management
This course will focus on international trade through the lens of entrepreneurship and small businesses. One of the central cross-cutting themes of this course is that "Going Global" requires an understanding of diverse dynamic concepts such as international market research & selection; global marketing; mode of entry into foreign markets; international pricing; payment terms; international trade finance; tax & accounting issues; cultural intelligence; compliance with laws and regulations; shipping and logistics; management; business continuity; and strategic planning. The course also strives to improve the ability of students to become international trade practitioners either as employees or owners of their own businesses with the requisite levels of knowledge and professionalism required in today’s competitive and rapidly changing environment. Finally, it will serve to help prepare students to successfully obtain the NASBITE Certified Global Business Professional (CGBP) certification.
3 credits
Prerequisites
54 Earned Credits.
54 Earned Credits.
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 4130: Blockchain & the Mod. Economy
Management
From uncertain origins, blockchain technology has grown to underpin a considerable portion of the world's financial infrastructure and no small part of investor imaginations. This course will examine blockchain technology focusing on its fundamental functioning, its applications in current investment instruments, and how this technology will affect the functions of modern banking and the rationale of the world's financial system.
3 credits
Prerequisites
54 Earned Credits.
54 Earned Credits.
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 4140: Regulation in New Ventures
Management
This course evaluates the current regulatory environment of employee and labor relations in small and family business whose growth eventually brings them under various statutes and regulations. This course addresses such employment issues as handbooks, employment contracts, employee discipline, employee benefits, labor relations, workplace privacy, dress codes, and workplace compliance laws, such as the Civil Rights Act, ACA, ADEA, ADA, FMLA, and sexual harassment.
3 credits
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 4150: Entrepreneurial Leadership
Management
Entrepreneurial leaders are informed, systematic, and thoughtful. This course will build an energetic and inspiring leadership capability in students.
3 credits
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 4160: Family Business Management
Management
This course focuses on the opportunities and the problems characteristic of family businesses: creating new businesses, maintaining existing businesses, management succession, transfer of ownership, mixing family and business roles, family conflicts, personnel issues, non-family employees, innovation, transgenerational wealth creation, and the use of outside advisers.
3 credits
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 4810: Venture Ideas
Management
This course will help the student understand the importance of entrepreneurial creativity and innovation. The course will help students identify opportunities, provide techniques for developing ideas, and methods of implementing solutions in entrepreneurial, corporate, and nonprofit settings.
3 credits
Prerequisites
MGMT 3000.
MGMT 3000.
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 4820: Business Strategy and Modeling
Management
This course will help the student understand the importance of entrepreneurial creativity and innovation. The course will help students identify opportunities, provide techniques for developing ideas, and methods of implementing solutions in entrepreneurial, corporate, and nonprofit settings. Critical decision skills are enhanced to develop viable business models.
3 credits
Prerequisites
MGMT 3000.
MGMT 3000.
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 4830: Corporate Innovation
Management
This course will examine the essential institutional frameworks (innovation systems), concepts, methods and practices in the context of innovation management and the global economy. The focus of innovation management is to allow both small and large organizations to respond to an external or internal opportunity, and use its creative (intrapreneurial/entrepreneurial) efforts to introduce new ideas, processes, or products in order to gain and maintain a competitive advantage in the global business world. The course focus is on creating work environments in which entrepreneurial thinking and skills are used to recognize and exploit market opportunities.
3 credits
Prerequisites
MGMT 3000.
MGMT 3000.
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 4840: Venture Finance
Management
This course explores the financial issues facing entrepreneurial business ventures. It focuses on understanding internal financial operations to determine financial resource requirements, methods for obtaining the required resources, and maintaining those resources. The course will emphasize cash flow management and accounting acumen.
3 credits
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 4980: Executive POV on Dealmaking
Management
Executive Perspectives on Dealmaking offers students a unique opportunity to gain insights directly from senior executives with extensive experience in structuring and closing high-impact deals. Weekly guest speakers will discuss their approaches to evaluating deal opportunities, managing risk, conducting due diligence, and navigating complex negotiations, providing students with valuable, practical knowledge that bridges classroom theory with real-world application.
3 credits
Prerequisites
54 Earned Credits.
54 Earned Credits.
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 6510: Bus. Plan. and Entrep.
Management
Advanced analysis and decision making in a business setting. Includes financial analysis, competitive strategy and pricing, growth simulations, business condition forecasting, and product supply and demand projections. Competitive cases for a focal point for course organization.
3 credits
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 6520: Addressing Your Market
Management
This course examines the marketing process and components of a successful marketing strategy for starting and growing a successful entrepreneurial venture. Students learn about the evolving practice of marketing and the potential for entrepreneurial thinking. Focal points range from issues with conventional marketing paradigms to the development of marketing strategy in the digital age.
3 credits
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 6530: Innovation, and Des. Thinking
Management
Design thinking is a method of applying creativity to come up with novel solutions to tough problems. This course delves into the fundamentals of this approach through discussions, readings, exercises, and a team-based design challenge project.
3 credits
Potentially offered with the following Instruction Type(s):
Lecture
Lecture
ENTR 6540: Venture Accelerator
Management
This course is a multidisciplinary, interactive, team-based, experiential program focused on the startup process with special emphasis on leveraging lean entrepreneurial thinking skill sets and tools as well as gaining a greater understanding of early-stage planning and testing through customer feedback. The course will be organized around lectures, readings, class discussions, workshops, and a team- based launch project.
3 credits
Potentially offered with the following Instruction Type(s):
Lecture
Lecture