Mktg 356: Legal, Social & Ethical Issues in Mktg
This course focuses on various external issues and constraints that
often impact upon a marketing manager's decisions yet are typically
beyond the manager's control. Specifically, it addresses the
legal/regulatory issues that impact marketing and both historical as
well as contemporary social, ethical, and institutional factors.
- Pre-requisite: Minimum grade of C in Mktg 351 or GB 350.
- Pre-Requisite: 24 Earned Hours
- Lecture: Lecture for Mktg 356
- Lecture: Compressed Video for Mktg 356
- Lecture: Web-based Lecture for Mktg 356
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