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IMC 357: Global Brands

School of Journalism and New Media

What makes a global brand successful? How do some brands revolutionize a category and stay on top while others fail? This course will examine the classic and enduring formulas for brand success. Although consumer needs/tastes/desires change over time, the fundamental tools for creating enduring brands have remained the same for decades.

3 Credits

Prerequisites

  • Integrated Marketing Communication or Journalism Majors Only
  • Prerequisite: IMC 205 or Jour 102

Instruction Type(s)

  • Lecture: Lecture for IMC 357
  • Lecture: Study Abroad for IMC 357

Subject Areas

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