Skip UM navigation Skip to Main Navigation


The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Mktg 465: Integrated Media Planning Essentials


This course introduces students to the basic principles of developing an integrated media plan. By understanding the synergy between paid, owned, and earned media, students refine their creative, analytical, and presentation skills for a career in marketing communications. Students learn the inner workings of the multimedia industry and how to understand basic media terminology, interpret syndicated research, gather audience insights, analyze the competition, set objectives and, ultimately, create an effective and engaging campaign.

3 Credits


Instruction Type(s)

  • Lecture: Lecture for Mktg 465
  • Lecture: Compressed Video for Mktg 465
  • Lecture: Web-based Lecture for Mktg 465
The policies and regulations contained in this online University of Mississippi Catalog are in effect for the current or selected semester. The catalog is not a contract, but rather a guide for the convenience of students. The University of Mississippi reserves the right to 1) change or withdraw courses; 2) change the fees, rules, and schedules for admission, registration, instruction, and graduation; and 3) change other regulations affecting the student body at any time. Implicit in each student’s enrollment with the university is an agreement to comply with university rules and regulations, which the university may modify to exercise properly its educational responsibility.