Skip UM navigation Skip to Main Navigation

UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Mktg 477: Oper. & Supply Chain Planning/Control

Marketing

This course covers fundamentals of supply chain management, buying/sourcing, making, moving, and selling activities, with particular emphasis on relationship and data-driven management in the networks of global supply chain. Students will use technology for slicing and dicing data in forecasting, analysis of variability in supply and demand, customer wants and values, retailing, advertising, and market research.

3 Credits

Prerequisites

  • Pre-Requisite: 24 Earned Hours
  • Prerequisite: Mktg 351 or Mktg 372 with minimum grade C

Instruction Type(s)

  • Lecture: Lecture for Mktg 477
  • Lecture: Web-based Lecture for Mktg 477

Subject Areas

The policies and regulations contained in this online University of Mississippi Catalog are in effect for the current or selected semester. The catalog is not a contract, but rather a guide for the convenience of students. The University of Mississippi reserves the right to 1) change or withdraw courses; 2) change the fees, rules, and schedules for admission, registration, instruction, and graduation; and 3) change other regulations affecting the student body at any time. Implicit in each student’s enrollment with the university is an agreement to comply with university rules and regulations, which the university may modify to exercise properly its educational responsibility.