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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES


The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

B.B.A. in Marketing and Commun. Strategy

Description

The marketing and communication strategy major prepares students for careers in marketing, advertising, public relations, or brand management.

Students develop a unique combination of skill sets from marketing and journalism that include expertise in communicating across a variety of multimedia platforms, analyzing market trends in order to build strong brands and engage consumers, and creating new and imaginative ideas by developing unique integrated campaigns.

Minimum Total Credit Hours: 120

General Education Requirements

The general education requirements for the B.B.A. include:

Course Requirements

Requirements for the major in marketing and communication strategy include:

In addition to the above core, the major in marketing and communication strategy requires:

Other Academic Requirements

See School of Business Administration Academic Requirements for rules on when business students may enroll in specialty major coursework. No student may enroll for more than 18 semester hours unless approved by the Dean’s Office.

The policies and regulations contained in this online University of Mississippi Catalog are in effect for the current or selected semester. The catalog is not a contract, but rather a guide for the convenience of students. The University of Mississippi reserves the right to 1) change or withdraw courses; 2) change the fees, rules, and schedules for admission, registration, instruction, and graduation; and 3) change other regulations affecting the student body at any time. Implicit in each student’s enrollment with the university is an agreement to comply with university rules and regulations, which the university may modify to exercise properly its educational responsibility.