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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

IMC 507: Direct and Database Marketing

Meek School of Journalism & New Media

This course covers multiple methods of marketing to customers and potential customers directly and individually, in contrast with less precise, more broadly focused mass marketing media.

3 Credits

Prerequisites

  • Must have completed undergraduate IMC core or have permission of instructor.
  • Course may be repeated only once.

Instruction Type(s)

  • Lecture: Lecture for IMC 507
  • Lecture: Compressed Video for IMC 507

Subject Areas

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