IMC 404: Integrated Marketing Comm Research
Theory and practice of qualitative and quantitative research applied to multiple marketing and communications challenges and tasks.
- IMC 104: Introduction to Integrated Marketing Com (Minimum grade: C)
- IMC 205: Writing for Integrated Marketing Comm (Minimum grade: C)
- Course may be repeated only once.
- Integrated Marketing Communication or Journalism Majors Only
- Pre-Requisite: 24 Earned Hours
- Lecture: Lecture for IMC 404
- Lecture: Compressed Video for IMC 404
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