IMC 505: Internet and Mobile Media
This course addresses the ways in which the Internet has changed marketing practice, combining all IMC practices specialized for the Internet platform, so that they can be studied as an integrated whole.
- Must have completed undergraduate IMC core or have permission of instructor.
- Course may be repeated only once.
- Lecture: Lecture for IMC 505
- Lecture: Compressed Video for IMC 505
- Lecture: Study Abroad for IMC 505
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