IMC 501: Introduction to Integrated Mktg Comm.
This course introduces the basic disciplines of IMC: advertising, sales promotion, public relations, direct marketing, database marketing, proximity marketing, Internet marketing communication and relationship marketing.
- Must have completed undergraduate IMC core or have permission of instructor.
- Course may be repeated only once.
- Prerequiste: Junior standing (60 hr).
- Seminar: Seminar for IMC 501
- Seminar: Compressed Video for IMC 501
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