IMC 390: Advanced Writing: Integrated Marketing
Types of advertising; concepts of creativity, copy structure, and style; emphasis on creative thinking and clear, precise writing in preparation of advertising for print and broadcast media and copy for presentations and direct mail.
- IMC 205: Writing for Integrated Marketing Comm (Minimum grade: C)
- Course may be repeated only once.
- Lecture: Lecture for IMC 390
- Lecture: Compressed Video for IMC 390
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