IMC 357: Global Brands
What makes a global brand successful? How do some brands revolutionize a
category and stay on top while others fail? This course will examine the
classic and enduring formulas for brand success. Although consumer
needs/tastes/desires change over time, the fundamental tools for
creating enduring brands have remained the same for decades.
- Integrated Marketing Communication or Journalism Majors Only
- Prerequisite: IMC 205 or Jour 102
- Lecture: Lecture for IMC 357
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