Mktg 452: Global Marketing
Extending domestic marketing concepts into the global marketplace:
first, planning and executing trial international exports; followed by
studying firms extending activities into multinational trade, and
eventually transitioning into truly global strategies and tactics.
Course includes an emphasis on cultural issues in extending markets
into these non domestic settings.
- Lecture: Lecture for Mktg 452
- Lecture: Compressed Video for Mktg 452
- Lecture: Study Abroad for Mktg 452
The policies and regulations contained in this online University of Mississippi Catalog are in effect for the current or selected semester. The catalog is not a contract, but rather a guide for the convenience of students. The University of Mississippi reserves the right to 1) change or withdraw courses; 2) change the fees, rules, and schedules for admission, registration, instruction, and graduation; and 3) change other regulations affecting the student body at any time. Implicit in each student’s enrollment with the university is an agreement to comply with university rules and regulations, which the university may modify to exercise properly its educational responsibility.