Mktg 452: Global Marketing & Supply Chain
Extending domestic marketing concepts into the global marketplace:
first, planning and executing trial international exports; followed by
studying firms extending activities into multinational trade, and
eventually transitioning into truly global strategies and tactics.
Course includes an emphasis on cultural issues in extending markets
into these non domestic settings.
- Lecture: Lecture for Mktg 452
- Lecture: Compressed Video for Mktg 452
- Lecture: Study Abroad for Mktg 452
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