Mktg 361: Introduction to Retailing
This course introduces students to the basic concepts of retailing.
Subjects covered include the structure of retailing, analysis of the
retail consumer, franchising, supplier relationships, location planning
and analysis, store design and visual merchandising, as well as legal
and ethical issues in the retail environment.
- Lecture: Lecture for Mktg 361
- Lecture: Compressed Video for Mktg 361
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