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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES


The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Mktg 351: Marketing Principles

MARKETING

Basic principles and practices of marketing. This introductory course provides an understanding of the scope of marketing and its environment, social responsibility and ethics in marketing, the elements of the marketing mix-product, price, promotion, and distribution, how consumers make decisions and how to research and identify target markets.

3 Credits

Prerequisites

  • Pre-requisite: 54 Completed Hours.
  • Pre-requisite: Business or Accounting Students.

Instruction Type(s)

  • Lecture: Lecture for Mktg 351
  • Lecture: Compressed Video for Mktg 351
  • Lecture: Correspondence for Mktg 351

Course Fee(s)

Business 1

  • $30.00 when booked for:
    • Spring, Second Spring, May, Full Summer, First Summer, Second Summer, August 2015-16
    • Fall, First Fall, Second Fall, Winter, Spring, First Spring, Second Spring 2016-17
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