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B.B.A. in Marketing

Degree Requirements

The academic regulations for this degree program, as entered in the University of Mississippi Catalog, are in effect for the current or selected academic year and semester. The University of Mississippi reserves the right to 1) change or withdraw courses; 2) change rules for registration, instruction, and graduation; and 3) change other regulations affecting the student body at any time.

General Education

Requirement Hours Description
First Year Writing I 3 Complete Engl 101, Hon 101, Writ 100 or Writ 101 with a passing grade.
First Year Writing II 3 Complete one of the following courses with a passing grade: Engl 102, Liba 102, Writ 102 or Hon 102.
Math 261/267/271 3 Successfully complete one of the following courses with a grade of C or better: Math 261, Math 267, or Math 271.
Math 262/268/272 3 Successfully complete one of the following courses: Math 262, Math 268, or Math 272.
6-8 hrs science 6 Complete 6-8 hours of natural science courses with labs from the following areas: biology, chemistry, geology, physics, or astronomy.
2 science labs 2 Successfully complete at least two science laboratory courses. Courses may be chosen from the departments of Biology, Chemistry and Biochemistry, Geology and Geological Engineering, or Physics and Astronomy.
3 hrs fine & perform arts 3 Complete 3 hours in the area of fine or performing arts. Choose from art history, music, dance, and theatre arts. Studio and workshop courses cannot be used to satisfy this requirement. Acceptable freshman or sophommore-level courses are: AH 101, AH 102, AH 201, AH 202; Music 101, Music 102, Music 103, Music 104, Music 105, Music 260; Dance 200; and Theatre 201.
3 hrs social science 3 Complete 3 credit hours of social science with a passing grade from the following areas: psychology, sociology, anthropology, or political science.
6 hrs humanities 6 Successfully complete 6 credit hours of humanities coursework. Courses may be chosen from any of the following areas: history, philosophy, religion, or modern foreign language.

General Education II

Requirement Hours Description
3 hrs literature survey 3 Complete 3 hours of literature survey chosen from Engl 221, Engl 222, Engl 223, Engl 224, Engl 225, or Engl 226.
12 hrs Non-business electives 12 Student must complete 12 semester hours of non-business elective courses.

Program Core

Requirement Hours Description
Accy 201 3 Complete Accy 201 with a passing grade.
Accy 202 3 Complete Accy 202 with a passing grade.
Econ 202 - C min 3 Complete Econ 202 with a grade of C or better.
Econ 203 - C min 3 Complete Econ 203 with a grade of C or better.
Bus 250 3 Complete Bus 250 with a passing grade.
Bus 271 3 Complete Bus 271 with a passing grade.

Major Requirements

Requirement Hours Description
Fin 331 3 Complete Fin 331 with a passing grade.
Mgmt 371 - C min 3 Complete Mgmt 371 with a grade of C or better.
Mgmt 493 3 Complete Mgmt 493 with a passing grade.
MIS 309 3 Complete MIS 309 with a passing grade.
Bus 230/Econ 230 - C min 3 Successfully complete Bus 230 or Econ 230 with a grade of C or better.
Mktg 351 3 Complete Mktg 351 with a passing grade.
Bus 302/ Econ 302 3 Successfully complete Econ 302 or Bus 302 with a passing grade.
Mktg 372 3 Successfully complete Mktg 372
6 hrs 300+ bus electives 6 Student must complete 6 hours of business electives at the 300 level or higher. Courses can be chosen from the following departments: Business, Accounting, Marketing, Management, MIS, Finance, or Economics.
Overall Major GPA 0 Please contact your academic advisor for grade point requirements.
Resident Major GPA 0 Please contact your academic advisor for grade point requirements.

Major Requirements II

Requirement Hours Description
Mktg 367 3 Complete Mktg 367 with a passing grade.
Mktg 451 3 Successfully complete Mktg 451
Mktg 452 3 Successfully complete Mktg 452
Mktg 525 3 Complete Mktg 525 with a passing grade.
3 hrs 300+ elective 3 Student must complete 3 hours of business/non-business electives at the 300 level or higher.
6 hrs major field electives 6 Successfully complete 6 semester hours of marketing electives. Choose from the following courses: Mktg 494, Mktg 495, Mktg 496, Mktg 353, Mktg 354, Mktg 358, Mktg 458, Mktg 361, Mktg 462, Mktg 488, or Mktg 565.
6 hrs major field electives 6 Successfully complete 6 semester hours of marketing electives. Choose from the following courses: Mktg 353, Mktg 354, Mktg 356, Mktg 358, Mktg 361, Mktg 458, Mktg 462, Mktg 465, or Mktg 488.
The policies and regulations contained in this online University of Mississippi Catalog are in effect for the current or selected semester. The catalog is not a contract, but rather a guide for the convenience of students. The University of Mississippi reserves the right to 1) change or withdraw courses; 2) change the fees, rules, and schedules for admission, registration, instruction, and graduation; and 3) change other regulations affecting the student body at any time. Implicit in each student’s enrollment with the university is an agreement to comply with university rules and regulations, which the university may modify to exercise properly its educational responsibility.