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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES


The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Emphasis - Sales

B.B.A. in Marketing

Description

Curricula of the School of Business Administration are designed both for those who plan to operate their own businesses and for those who plan to occupy responsible positions in business organizations. The marketing curriculum provides instruction in basic principles, major functions, and principal institutions of marketing. It emphasizes skills needed in advertising, retailing, sales management, marketing research, product management, distribution management, and related areas.

Minimum Total Credit Hours: 120

General Education Requirements

The general education requirements for the B.B.A. include Writ 100 or Writ 101 and Writ 102 or Liba 102 (3,3); humanities (history, philosophy, or modern languages) (3, 3); English literature (Eng 221-226 (3); Math 261/262 or 267/268 or 271/272 (6); lab science (astronomy, biology, chemistry, geology, or physics) (3/4, 3/4); fine arts (art, art history, dance, music, or theatre arts) (3); behavioral or social science (psychology, sociology, anthropology, or political science) (3).

Course Requirements

Requirements for the major in marketing include the B.B.A. core: Accy 201, 202 (3, 3); Econ 202, 203 (3, 3); Bus 230, Bus 271, Bus 250, Bus 302; Mktg 351; Fin 331; Mgmt 371, Mktg 372, Mgmt 493; MIS 309; 300-level business elective (6); and 300-level business/nonbusiness elective (3).

In addition to the B.B.A. core, the major in marketing requires 24 semester hours beyond the Principles of Marketing (Mktg 351) course and must include the following courses: Mktg 367, 451, 452, 525, and 12 hours from an emphasis in digital marketing, global supply chain management, or sales. If students choose not to pursue an emphasis, they may take 12 hours from the general marketing courses (listed below).

General Marketing Courses: Mktg 353, 354, 356, 358, 361, 458, 462, 465, 475, 477, 488, 494, 495, and 496.

Digital Marketing Emphasis Courses: Mktg 353, Ent 386, Ent 387, and one additional general marketing course.

Global Supply Chain Management Courses: Mktg 361, Mktg 462, Mktg 475, Mktg 477, or Mktg 488.

Sales Emphasis Courses: Mktg 354, Mktg 458, and two courses from the following: Spch 105, Mktg 358, Mktg 488, or Bus 322.

Other Academic Requirements

See School of Business Administration Academic Requirements for rules on when Business students may enroll in specialty major course work. No student may enroll for more than 18 semester hours unless approved by the Dean’s Office.

Emphasis - Sales

Description

The sales emphasis is designed to help prepare marketing students for careers in professional sales, primarily for business-to-business products and services. The coursework includes a study of influence and persuasion, salesforce management, client negotiations, account management, and business development.

Course Requirements

For the emphasis in sales, a student must complete 12 hours of coursework including Mktg 354, Mktg 458, and two courses from the following: Spch 105, Mktg 358, Mktg 488, or Bus 322.

Degree Requirements

The academic regulations for this degree program, as entered in the University of Mississippi Catalog, are in effect for the current or selected academic year and semester. The University of Mississippi reserves the right to 1) change or withdraw courses; 2) change rules for registration, instruction, and graduation; and 3) change other regulations affecting the student body at any time.

B.B.A. in Marketing

General Education

Requirement Hours Description
First Year Writing I 3 Complete Writ 101 or Writ 100 or Hon 101 with a passing grade.
First Year Writing II 3 Complete one of the following courses with a passing grade: Liba 102, Writ 102 or Hon 102.
Math 261/267/271 3 Complete one of the following courses with a grade of C or better: Math 261, Math 267, or Math 271.
Math 262/268/272 3 Complete one of the following courses with a passing grade: Math 262, Math 268, or Math 272.
6-8 hrs science 6 Complete 6-8 hours of natural science courses and labs with a passing grade from the following areas: biology, chemistry, geology, physics, or astronomy.
2 science labs 2 Complete at least two science laboratory courses with a passing grade. Courses may be chosen from the departments of Biology, Chemistry and Biochemistry, Geology and Geological Engineering, or Physics and Astronomy.
3 hrs fine & perform arts 3 Complete 3 hours in the area of fine or performing arts with a passing grade. Choose from art history, music, dance, and theatre arts. Studio and workshop courses cannot be used to satisfy this requirement. Acceptable freshman or sophommore-level courses are: AH 101, AH 102, AH 201, AH 202; Music 101, Music 102, Music 103, Music 104, Music 105, Music 260; Dance 200; and Theatre 201.
3 hrs social science 3 Complete 3 credit hours of social science with a passing grade from the following areas: psychology, sociology, anthropology, or political science.
6 hrs humanities 6 Complete 6 credit hours of humanities coursework with a passing grade. Courses may be chosen from any of the following areas: history, philosophy, religion, or modern foreign language.

General Education II

Requirement Hours Description
3 hrs literature survey 3 Complete 3 hours of literature survey chosen from Engl 221, Engl 222, Engl 223, Engl 224, Engl 225, or Engl 226.

Program Core

Requirement Hours Description
Accy 201 3 Complete Accy 201 with a passing grade.
Accy 202 3 Complete Accy 202 with a passing grade.
Econ 202 - C min 3 Complete Econ 202 with a grade of C or better.
Econ 203 3 Complete Econ 203. A grade of C or better is required for all BBAs except General Business.
Bus 230/Econ 230 - C min 3 Complete Bus 230 or Econ 230 with a grade of C or better.
Bus 250 3 Complete Bus 250 with a passing grade.
Bus 271 3 Complete Bus 271 with a passing grade.

Major Requirements

Requirement Hours Description
Bus 302/ Econ 302 3 Successfully complete Bus 302 or Econ 302 with a passing grade.
Mktg 351 3 Complete Mktg 351 with a passing grade.
Fin 331 3 Complete Fin 331 with a passing grade.
Mgmt 371 - C min 3 Complete Mgmt 371 with a grade of C or better.
Mktg 372 3 Successfully complete Mktg 372
Mgmt 493 3 Complete Mgmt 493 with a passing grade.
MIS 309 3 Complete MIS 309 with a passing grade.
6 hrs 300+ bus electives 6 Student must complete 6 hours of business electives at the 300 level or higher. Courses can be chosen from the following departments: Business, Accounting, Marketing, Management, MIS, Finance, or Economics.
3 hrs 300+ elective 3 Student must complete 3 hours of business/non-business electives at the 300 level or higher.
Overall Major GPA Please contact your academic advisor for grade point requirements.
Resident Major GPA Please contact your academic advisor for grade point requirements.

Major Requirements II

Requirement Hours Description
Mktg 367 3 Complete Mktg 367 with a passing grade.
Mktg 451 3 Successfully complete Mktg 451
Mktg 452 3 Successfully complete Mktg 452
Mktg 525 3 Complete Mktg 525 with a passing grade.

Emphasis - Sales

Requirement Hours Description
Mktg 354 3 Successfully complete Mktg 354 with a passing grade.
Mktg 458 3 Successfully complete Mktg 458 with a passing grade.
6 hrs from Spch 105, Mktg 358 or Bus 322 12 Successfully complete 6 hrs of coursework from the following: Spch 105, Mktg 358, or Bus 322 with a passing grade.
The policies and regulations contained in this online University of Mississippi Catalog are in effect for the current or selected semester. The catalog is not a contract, but rather a guide for the convenience of students. The University of Mississippi reserves the right to 1) change or withdraw courses; 2) change the fees, rules, and schedules for admission, registration, instruction, and graduation; and 3) change other regulations affecting the student body at any time. Implicit in each student’s enrollment with the university is an agreement to comply with university rules and regulations, which the university may modify to exercise properly its educational responsibility.